UK Power Book 2020

The definitive guide to the brightest and most influential PR professionals in Britain.

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Jane Brearley

Jane Brearley

Managing partner & champion for diversity & inclusion


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In no more than two sentences: describe the past year, and make predictions for 2020.

Turbulent. Being true to your brand’s purpose and values will be central to authentic communications.

In a sentence: what is your biggest professional challenge for 2020?

Authentically representing all communities, by driving diversity and inclusion across all aspects of communications.

What has been your favourite campaign of the past year? (Not one you were involved in.)

Jaguar Land Rover’s International Women in Engineering Day.

…And who most poorly?

Prince Andrew.

In a sentence: what is the single most important aspect of the debate surrounding corporate purpose?

To be real and true to your brand, you cannot fake purpose.

What’s the single most important thing the industry should do to encourage more diversity?

Embrace difference; don’t shy away from people who don’t look, think or act like you.

I can’t start the day without…