UK Power Book 2020

The definitive guide to the brightest and most influential PR professionals in Britain.

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Jamie Wynne-Morgan

Jamie Wynne-Morgan

UK CEO

M&C Saatchi Sport & Entertainment

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In no more than two sentences: describe the past year, and make predictions for 2020.

We ended the decade on a high, with the agency in better shape than ever. Predictions for 2020 are more change and more challenges – but frankly, I wouldn’t want it any other way.

In a sentence: what is your biggest professional challenge for 2020?

The challenge is to keep our thriving agency moving forward with motivated staff, happy clients and brilliant work.

What has been your favourite campaign of the past year? (Not one you were involved in.)

The simplicity of the mocked-up skyscraper in Toronto that would need to be built to accommodate the number of homeless people and families (116,000) in the city. A beautiful and striking visual of the Toronto skyline that was just impossible to ignore. Hence the name – ‘Unignorable Tower’.

Who handled PR most adeptly in the past year?

The Greggs vegan sausage roll – a wonderfully controlled story. Great tease, great launch, great narrative and perfect timing. You simply could not ignore it, and it showed the true power of getting PR bang-on.

…And who most poorly?

UEFA’s handling of the issue of racism in football. There was too much inconsistency in its policy and communications. Must do better in 2020 and beyond.

Which newspaper, broadcast news outlet or website is now most vital to keeping you informed?

All of them – but the launch of The Athletic in the UK has been a welcome addition to sports insight, comment and news.

In a sentence: what is the single most important aspect of the debate surrounding corporate purpose?

That the company has a corporate purpose genuinely to benefit people and not just perform a box-ticking exercise to make itself look good.

What’s the single most important thing the industry should do to encourage more diversity?

Recruitment, recruitment, recruitment. It continues to be an industry many feel is not for them, so we have to rip up the rule book in the way we attract and recruit more diverse talent. It was something we put as number-one priority in 2019 and will continue to do so.

The industry jargon or buzzword that annoys me most is…

‘Procurement’. They seem to know the cost of everything but the value of nothing. (No names being mentioned, of course.)

I can’t start the day without…

A bloody strong coffee.

One surprising thing about me is…

I can’t say 1,000th… or 2,000th… or 3,000th – you get the gist. No idea why, but my tongue just won’t play ball.