UK Power Book 2020

The definitive guide to the brightest and most influential PR professionals in Britain.

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Elliot Dunster

Elliot Dunster

Executive director, corporate affairs & devolved nations

Association of the British Pharmaceutical Industry

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In no more than two sentences: describe the past year, and make predictions for 2020.

The past year shows why making predictions for 2020 isn’t a good idea.

In a sentence: what is your biggest professional challenge for 2020?

How to tell the story of how medicines are transforming our lives like never before.

Which newspaper, broadcast news outlet or website is now most vital to keeping you informed?

Politico Playbook and The Times Red Box on the way to work, Spectator Coffee House Shots podcast on the way home.