UK Power Book 2019

The definitive guide to the brightest and most influential PR professionals in Britain.

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Steve Earl

Steve Earl

MD Europe

Zeno Group

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Describe the past year, and make predictions for 2019.

A roller coaster waymarked by uncertainty and opportunity. The next 12 months promise much more.

What has been your favourite campaign of the past year?

For effectiveness and ingenuity, Grenfell’s Three Billboards.

Who handled PR most adeptly in the past year?

It has to be KFC’s fearlessness and refusal to chicken out, doesn’t it?

…And who most poorly?

The UK Government writ large.

What is your biggest professional challenge?

Patience.

What is PR's biggest challenge to develop as a profession?

Behaviour.

What key practical step can your organisation take to improve staff mental health?

Listen and act.

In which sector(s) are social-media influencers more important than traditional media?

Food and healthy eating. In some areas, claims by food producers have worn thin and influencers hold greater sway with information about “the new”. Toys: because my kids spend hours watching the weirdest (appropriate) things on YouTube, yet loathe TV advertising.

I unwind from work by…

Not working.

My party trick is…

Avoiding parties.

What would you like as your epitaph?

“PR is about truth. Yet here he lies.”