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The former News of the World editor is a big-hitter in comms and reputation management and particularly in crisis situations. In 2015, he was appointed to handle PR for Sir Cliff Richard amid claims – now dismissed – of sexual assault. PHA has represented clients as diverse as Crystal Palace, Bicester Village and JD Sports.
Describe the past year and your predictions for the next 12 monthsGrowth in the business and more growth on the way.
Your favourite campaign of the past 12 months?Cliff Richard. He deservedly was cleared of any wrongdoing.
Which person or organisation handled PR most adeptly in the past 12 months?The Labour Party.
…And which the most poorly?The Conservative Party.
How has Brexit affected your organisation to date?It hasn't had any impact.
Which traditional media outlets do you prioritise?The Daily Mail, The Times, The Sunday Times, The Mail on Sunday and The Sun.
Most important social media outlet?Twitter.
Where is your most useful live professional networking place?The Ivy Club.
A genie grants you three wishes. What are they?No Brexit. Stamp duty is abolished. PHA wins Agency of the Year in the PRWeek Awards.