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In 2015 the former Sun editor joined Outside Organisation, the agency led by showbiz PR legend Alan Edwards, with responsibility for strategic direction and a particular focus on content generation and new business. Among the first national newspaper editors from the social media age to switch to PR, balancing traditional media relations with social and digital strategies are among his priorities.Describe the past year and your predictions for the next 12 months
Relentless, hard work, fun. 2018? Relentless, harder work, even more fun.Your favourite campaign of the past 12 months?
Liam Gallagher and Bristol City FC’s social media goal-scoring GIFs.Which person or organisation handled PR most adeptly in the past 12 months?
Comrade Corbyn.…And which the most poorly?
Sorry, Theresa.…How has Brexit affected your organisation to date?
There has been a sense of uncertainty and foreboding in some client sectors, but life goes on.Which traditional media outlets do you prioritise?
We continue to use all outlets possible, depending on the client: traditional hand-in-hand alongside digital.Most important social media outlet?
Twitter.Where is your most useful live professional networking place?
Football stadia, concert arenas and the pub on the corner.A genie grants you three wishes. What are they?
An Arsenal vs Bristol City Champions League Final. Penalties. Bristol wins.