UK Power Book 2017

The definitive guide to the brightest and most influential PR professionals in Britain.

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Richard Nichols

Richard Nichols


Instinctif Partners

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That rare thiing, a businessman running a PR shop, has led London-headquartered global agency Instinctif since 2006. Revenue has more than quadrupled under his tenure, now topping more than £50m globally. It employs more than 450 people in 22 owned offices across Europe, Africa, Asia and the US.

Favourite campaign of the past year (not your own)?

The NHS #Missingtype campaign.

The industry's biggest challenge for 2017 is...

Sourcing, attracting, retaining and inspiring a diversity of minds.

The industry's biggest opportunity for 2017 is...

Interconnected thinking.

What single measure should the PR industry adopt to improve the well-being of employees?

Build a culture that encourages every individual to be themselves, keeping it real.

How do you switch off from work?

Quite easily.

I regret...

Newcastle United getting relegated.

You're holding a dinner party. Which four guests – real or fictional – would you invite?

Bobby Robson, Kevin Keegan, and a couple of good mates.

My single 'desert island disc' would be...

Currently, it’s a  Karl Jenkins compilation, including 'Benedictus’.