To continue reading this article you need to be registered with PRWeek. Registration is free and only takes a minute. Register here or sign in below if you already have an account.
Sign in to continue
Sign in
Sign in
US and Asia
subscriptions@prweek.com
+001 (800) 558-1708
UK & Europe
support@prweek.com
+44 (0)20 8267 8121
Register
Don't have an account? Complete easy registration and receive:
- Limited Article Views (Excludes Subscriber Only Content)
- Select Newsletters (Excludes Subscriber Only Bulletins)
That rare thiing, a businessman running a PR shop, has led London-headquartered global agency Instinctif since 2006. Revenue has more than quadrupled under his tenure, now topping more than £50m globally. It employs more than 450 people in 22 owned offices across Europe, Africa, Asia and the US.
Favourite campaign of the past year (not your own)?The NHS #Missingtype campaign.
The industry's biggest challenge for 2017 is...Sourcing, attracting, retaining and inspiring a diversity of minds.
The industry's biggest opportunity for 2017 is...Interconnected thinking.
What single measure should the PR industry adopt to improve the well-being of employees?Build a culture that encourages every individual to be themselves, keeping it real.
How do you switch off from work?Quite easily.
I regret...Newcastle United getting relegated.
You're holding a dinner party. Which four guests – real or fictional – would you invite?Bobby Robson, Kevin Keegan, and a couple of good mates.
My single 'desert island disc' would be...Currently, it’s a Karl Jenkins compilation, including 'Benedictus’.