UK Power Book 2017

The definitive guide to the brightest and most influential PR professionals in Britain.

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Kevin Craig

Kevin Craig

Founder and CEO

PLMR

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Why?

Craig is the founder of Political Lobbying and Media Relations (PLMR), which he set up in 2006. A public affairs expert, he has since driven the business to become a top 100 UK PR firm, and notable successes in recent years include campaigning to slash tax on bingo.

Favourite campaign of the past year (not your own)?

Sadiq Khan’s campaign for Mayor of London. Did you know his dad drove a bus?

The industry's biggest challenge for 2017 is...

Uncertainty. Global economic uncertainty. Austerity. Donald Trump. Brexit. Rising interest rates. Decreased access to capital.

The industry's biggest opportunity for 2017 is...

The biggest opportunity is actually one of the biggest challenges: Brexit. I think we have to make it work.

Five years from now, the biggest difference from today's PR industry will be...

A greater number of all-rounders. The days of the specialists – be they financial PR, lobbying or PR – are numbered.

Which organisation or individual has managed reputation most poorly in the past 12 months?

Sir Philip Green. What a total and utter mess.

Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months?

It has to be the newly elected Mayor of London. He is master of all he surveys and riding the reputational wave with record popularity ratings.

What single measure should the PR industry adopt to improve the well-being of employees?

The industry needs to ask people how they are more often and more meaningfully. I think in my business we do it right, but as an industry we need to do more.

How do you switch off from work?

With loads of exercise and sport. Two wonderful girls aged eight and 11. And through my work in Lambeth as an elected councillor.

I regret...

That my mum died aged 69 in 2012. Her next ten years would have been very special.

You're holding a dinner party. Which four guests – real or fictional – would you invite?

Boudicca, Lady Margaret Thatcher, Clement Attlee and Sir Winston Churchill.

My single 'desert island disc' would be...

‘Vivre mes rêves by French rapper Jul: my unofficial theme song from following England in Euro 2016.