UK Power Book 2017

The definitive guide to the brightest and most influential PR professionals in Britain.

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Dan Johnson

Dan Johnson

Director of comms

Premier League

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Johnson is the man at the heart of the Premier League’s media strategy, whether it is the issue of club versus country or the role of football in society. He is supremely connected in both sport and media and is a long-suffering Newcastle fan.

Favourite campaign of the past year (not your own)?

Volvo’s was integrated and intelligent. Plus I really want one, which I never did previously (maybe that’s age too).

The industry's biggest challenge for 2017 is...


The industry's biggest opportunity for 2017 is...

Lack of control.

Five years from now, the biggest difference from today's PR industry will be...

A return to specialisms.

Which organisation or individual has managed reputation most poorly in the past 12 months?

The Labour Party.

Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months?

Andy Murray.

What single measure should the PR industry adopt to improve the well-being of employees?

Mandatory life-coaching.

How do you switch off from work?

By skiing and spending time with my family.

I regret...

Not being able to do more of the above.

You're holding a dinner party. Which four guests – real or fictional – would you invite?

Chris Morris, Ernest Hemingway, Barbara Castle and Sally Phillips.

My single 'desert island disc' would be...

‘I Am the Resurrection’ by The Stone Roses.