UK Power Book 2017

The definitive guide to the brightest and most influential PR professionals in Britain.

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Barney Wyld

Barney Wyld

Group comms director

Network Rail

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Why?

Wyld’s varied past experience – including stints at Unilever and the Office of Fair Trading, as well as six years at Fishburn – have prepared him well for a demanding role, with the country’s rail network rarely out of the news for long.

The industry's biggest challenge for 2017 is...

Proving its worth as things get tighter.

The industry's biggest opportunity for 2017 is...

Using the cataclysmic events of 2016 to build on the power of truly authentic communications.

Five years from now, the biggest difference from today's PR industry will be...

The digital generation of grads from ten years ago will be dominating this list.

Which organisation or individual has managed reputation most poorly in the past 12 months?

Can I say capitalism?

Which organisation or individual has managed reputation most adeptly and proactively in the past 12 months?

Donald Trump.

What single measure should the PR industry adopt to improve the well-being of employees?

Provide proper marcomms training so our people have a future.

How do you switch off from work?

By crowd-controlling three young daughters.

My single 'desert island disc' would be...

‘Dies irae’ by Verdi.