UK Power Book 2016

The definitive guide to the brightest and most influential PR professionals in Britain.

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Alex Bigg

Alex Bigg

General manager, London

Edelman

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Why?

Bigg is a skilled comms expert with 17 years of consultancy experience in corporate comms, stakeholder engagement, issues management and public affairs. His role continues to grow amid expansion at Edelman UK, which this year topped PRWeek’s Top 150 PR Consultancies report as the country’s biggest agency.

What did you learn about yourself in 2015?

That I am going grey.

What is your favourite campaign of the past year?

It is not my favourite, but the most effective was the Conservative general election campaign.

My greatest challenge for 2016 is…

Learning French.

How should the PR industry address the gender pay gap?

By recognising that we do have a problem.

Which word or phrase would you ban from the PR lexicon?

'Strategic'.

Does the term 'PR' still retain any value? Do you still use the term to describe what you or your business does?

Yes.

Which (living) businessman or woman has the best comms prowess?

Jamie OIiver.

I get annoyed by...

Dawdlers, whether it be on the pavement or on the road.