UK Power Book 2014

The definitive guide to the brightest and most influential PR professionals in Britain.

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Mavis Amankwah

Mavis Amankwah

Owner

Rich Visions

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My Character:
  • Innovator
Why?

An entrepreneur as well as successful PR, Amankwah has built her company Rich Visions into one of the leading comms agencies targeting ethnic audiences since founding it in 2002. She is also behind Diva Visions, a networking club for women in business.

How did you get into PR?

I spotted a gap in the market, where large governments wanted to reach diverse communities.

Favourite PR campaign of last year

Coca-Cola’s Share A Coke.

Favourite PR campaign ever

No Make-up Selfie for Cancer Research.

PR’s greatest weakness is...

AVEs.

The biggest opportunity in PR over the coming year will be...

The general election.

I get nostalgic about...

My teenage years.

My must have item is...

Lip gloss.

An app that should have been invented by now is...

An app to help you with your social media likes.

Best thing I got without spending money

My family and friends.

I would tell my 25-year-old self...

To party hard.

How much is your estimated spend/billing on PR in the UK?

£500,000.