UK Power Book 2016

The definitive guide to the brightest and most influential PR professionals in Britain.

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Jorge Plasencia

Jorge Plasencia

Co-founder, chairman and CEO

Republica

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On a scale of one to five, how optimistic are you that 2016 will be a significantly better year for your business than 2015 (five = very optimistic, one = not at all)?

Five.

On a scale of one to five, how optimistic are you that 2016 will be a significantly better year for the PR industry than 2015 (five = very optimistic, one = not at all)?

Five.

What is your favourite comms campaign of the past year (not one of your own)?

The World's Toughest Job from American Greetings.

What is the single most important factor for a successful comms campaign?

A combination of rock-solid strategy coupled with flawless execution.

Do you think print newspapers have a future?

I do, but the manner in which they deliver content will continue to evolve in the digital age.

Which company or organisation has had the worst 12 months in terms of reputation damage, and why?

Chipotle. I feel it did not handle the situation correctly since the moment the E. coli outbreak surfaced.

Who should be the next American president?

The candidate who earns the trust and confidence of the American people.

Which TV programme or newspaper is most influential in your life?

I'm a news junkie, but the Miami Herald keeps me well informed of what's going on in my ever-growing city.

What is the most useful social media platform?

Each platform has its strengths, so it depends on the target audience and offering.

What is your favourite sports team?

Miami Heat.

Which charities do you support?

Amigos for Kids, United Way, Miami Dade College Foundation, Adrienne Arsht Center for the Performing Arts, National Council of La Raza.

Which actor would play you in a film of your life?

Maybe Jon Hamm of Mad Men fame.