UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Steve Atkins

Steve Atkins

Head of comms and public affairs

Chelsea Football Club

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When and where were you born?

Buckinghamshire in 1969.

Where do you live?

Cobham, Surrey.

To whom do you report?

The owner, club board and my wife.

To which medium do you turn for breaking news?

Various websites/apps and dare I say it... social media.

Which media outlet is the most influential in your world?

The national back pages still set much of the agenda.

Which business/brand (other than your employer) do you most admire?

Virgin / Richard Branson.

In what respect has your job changed most in the past five years?

The proliferation of rumours and speculation via social media makes it more challenging to put certain stories to bed.

What is the biggest single challenge facing the profession in your market?

Not sure about the biggest, but the deregulation of football agents will enlarge an already competitive briefing market with people who have little or no relationship with clubs.

What is the best piece of advice you ever received?

If life offers you a menu don't order beans on toast.

Who is your favourite fictional PR character (in a movie/TV show/literature)?

My inner voice is Malcolm Tucker.