UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Shih-Huei Ang

Shih-Huei Ang

Partner and CEO, Asia

Bell Pottinger Asia

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When and where were you born?

I was born in Singapore.

Where do you live?


To whom do you report?

James Henderson, CEO of Bell Pottinger.

To which medium do you turn for breaking news?

I check TV and online first.

Which media outlet is the most influential in your world?

I still turn to the international outlets such as Bloomberg and the BBC.

Which politician do you respect most?

Late Singaporean Prime Minister Lee Kuan Yew.

Which business/brand (other than your employer) do you most admire?

Disney, because it stands for everything positive like creativity and youth.

What is your favourite comms campaign of the past year (not one of your own)?

The Hong Kong protests and their ability to raise issues of the minority on a global stage.

In what respect has your job changed most in the past five years?

I have been managing an ever-expanding team across multiple markets in the region.

What is the biggest single challenge facing the profession in your market?

Getting Asia CEOs and their boards to recognise that communications is integral in achieving the business success they seek.

What is the best piece of advice you ever received?

"It is not where you start but how you finish that counts."

Who is your favourite fictional PR character (in a movie/TV show/literature)?

Sorry, I only admire real PR people.

If you weren’t in PR what would you do for a living?

I'd be writing a book about PR.