UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Scott Allison

Scott Allison

CEO

Allison PR

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When and where were you born?

1963 in San Rafael, California.

Where do you live?

Walnut Creek, California.

To which medium do you turn for breaking news?

Twitter and CNN online.

Which media outlet is the most influential in your world?

Online news.

Which politician do you respect most?

Jerry Brown.

Which business/brand (other than your employer) do you most admire?

Samsung.

What is your favourite comms campaign of the past year (not one of your own)?

CVS Quits Campaign.

In what respect has your job changed most in the past five years?

We've become a global company in the past five years and that has created great change.

What is the biggest single challenge facing the profession in your market?

The business is increasingly sophisticated and requires a high level of investment to compete on a global level.

What is the best piece of advice you ever received?

Cash flow is relentless.

If you weren’t in PR what would you do for a living?

Film critic.