UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Richard  Agnew

Richard Agnew

Global PR director

Jaguar

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When and where were you born?

1972 in Liverpool.

Where do you live?

Leamington Spa.

To whom do you report?

The JLR board.

To which medium do you turn for breaking news?

Twitter.

Which media outlet is the most influential in your world?

Top Gear.

Which politician do you respect most?

Winston Churchilll.

Which business/brand (other than your employer) do you most admire?

Lego.

What is your favourite comms campaign of the past year (not one of your own)?

Share a Coke.

In what respect has your job changed most in the past five years?

There has been true globalisation.

What is the biggest single challenge facing the profession in your market?

Same old – proving return on investment.

What is the best piece of advice you ever received?

Try PR.

Who is your favourite fictional PR character (in a movie/TV show/literature)?

Bond.

If you weren’t in PR what would you do for a living?

I would be a rhythmic gymnast.