UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Mike Bass

Mike Bass

EVP, communications

NBA

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When and where were you born?

Long Island, New York

Where do you live?

Westport, Connecticut

To whom do you report?

NBA deputy commissioner Mark Tatum. And my wife and kids

To which medium do you turn for breaking news?

Twitter

Which media outlet is the most influential in your world?

ESPN

Which politician do you respect most?

Bill Clinton

In what respect has your job changed most in the past five years?

Digital and social media have driven the conversation and require a more immediate response.

What is the biggest single challenge facing the profession in your market?

Keeping up with the changing media landscape.

What is the best piece of advice you ever received?

Be committed to the results, but not attached to them.

Who is your favourite fictional PR character (in a movie/TV show/literature)?

Coret Taft (John Michael Higgins) from the Christopher Guest mockumentary For Your Consideration. Taft's reference to the "World Wide Interweb" is comedy gold.

If you weren’t in PR what would you do for a living?

Not sure - I have no other discernible talent.