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I was born in 1956, in Mumbai, India.Where do you live?
Mumbai, India.To whom do you report?
I report to my conscience.To which medium do you turn for breaking news?
The Adfactors PR 24/7. monitoring station, which tracks multiple sources.Which media outlet is the most influential in your world?
The Times of India.Which politician do you respect most?
Narendra Modi, Prime Minister of India.Which business/brand (other than your employer) do you most admire?
Google.What is your favourite comms campaign of the past year (not one of your own)?
The Narendra Modi election campaign.In what respect has your job changed most in the past five years?
I have been managing change within the firm.What is the biggest single challenge facing the profession in your market?
Not changing fast enough to keep pace with ever-escalating change in the world.What is the best piece of advice you ever received?
"Do your best and submit the results to the will of God."Who is your favourite fictional PR character (in a movie/TV show/literature)?
Ray Embrey from 'Hancock'.If you weren’t in PR what would you do for a living?
I'd be an arbitrator.