UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Lord Bell

Lord Bell

Chairman

Bell Pottinger

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When and where were you born?

On 18 October 1941, in Southgate.

Where do you live?

Belgravia.

To whom do you report?

No one.

To which medium do you turn for breaking news?

Sky News.

Which media outlet is the most influential in your world?

The Daily Mail.

Which politician do you respect most?

Margaret Thatcher.

Which business/brand (other than your employer) do you most admire?

Microsoft.

What is your favourite comms campaign of the past year (not one of your own)?

Comic Relief Red Nose Day.

In what respect has your job changed most in the past five years?

A move from running a public company to running a private company.

What is the biggest single challenge facing the profession in your market?

Quality ideas.

What is the best piece of advice you ever received?

Don't give people advice they can't accept.

Who is your favourite fictional PR character (in a movie/TV show/literature)?

JJ Hunsecker from Sweet Smell of Success.

If you weren’t in PR what would you do for a living?

I'd be in advertising.