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Sunderland, before the internet was 'a thing'.
Where do you live?London, Vienna and the Cotswolds. Very European for a global PR man, I know.
To whom do you report?Don Baer, worldwide chair and CEO.
To which medium do you turn for breaking news?Twitter.
Which media outlet is the most influential in your world?The Daily Telegraph.
Which politician do you respect most?Margaret Thatcher.
Which business/brand (other than your employer) do you most admire?British Airways.
What is your favourite comms campaign of the past year (not one of your own)?John Lewis always impresses.
In what respect has your job changed most in the past five years?My colleagues are getting younger and brighter.
What is the biggest single challenge facing the profession in your market?Making digital a part of what we do rather than the purview of dedicated specialists.
What is the best piece of advice you ever received?Look after the little things and the big problems won't happen.
If you weren’t in PR what would you do for a living?I would be head gardener at Kineton Place.