UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Katherine Barna

Katherine Barna

Head of communications

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When and where were you born?

In the middle of a summer heat wave in the great state of New Jersey.

Where do you live?

My favorite place in the world, New York City.

To whom do you report?

Tumblr's chief marketing officer, Stephanie Dolgins.

To which medium do you turn for breaking news?

The New York Times' breaking news push notifications.

Which media outlet is the most influential in your world?

The New York Times

Which politician do you respect most?

Hillary Clinton

Which business/brand (other than your employer) do you most admire?

The Summit crew.

What is your favourite comms campaign of the past year (not one of your own)?

The slow transformation of Kim Kardashian into a tech mogul.

In what respect has your job changed most in the past five years?

Digital has gone from the afterthought to the forefront. And thank God I haven't faxed a press release to anyone in years.

What is the biggest single challenge facing the profession in your market?

PR as an industry can be baffling, especially to very product and numbers driven executives. There's a lot of internal education that has to be done to appreciate the power of PR as a strategic partner.

What is the best piece of advice you ever received?

Celebrate the wins.

Who is your favourite fictional PR character (in a movie/TV show/literature)?

The absurd and slightly demented Liz and Liz from The Kroll Show's Publizity.

If you weren’t in PR what would you do for a living?

Struggling screenwriter or professional bartender