UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Karen Bloom

Karen Bloom

Principal

Bloom, Gross & Associates

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When and where were you born?

I was born in Fort Wayne, Indiana, in the '50s but a lady never discloses her exact age.

Where do you live?

Chicago, Illinois

To whom do you report?

My staff and my clients.

To which medium do you turn for breaking news?

The New York Times online but then I am sure to verify the facts with Jon Stewart and The Daily Show.

Which media outlet is the most influential in your world?

NPR

Which politician do you respect most?

Elizabeth Warren, but I also have great respect for President Barack Obama.

Which business/brand (other than your employer) do you most admire?

I admire companies with outstanding customer service such as Southwest Airlines, Whole Foods, Starbucks, and Apple, among others.

What is your favourite comms campaign of the past year (not one of your own)?

Always a sucker for a good cry, I loved the American Greeting's campaign, World's Toughest Job. It was a wonderful tribute to women and mothers.

In what respect has your job changed most in the past five years?

Technology has overtaken my profession in a big way. You have to fight to keep the "people" part intact.

What is the biggest single challenge facing the profession in your market?

The war for talent and the exiting of the Baby Boomers.

What is the best piece of advice you ever received?

“The best way to predict your future is to create it” ― Abraham Lincoln

Who is your favourite fictional PR character (in a movie/TV show/literature)?

Do I dare say Olivia Pope?

If you weren’t in PR what would you do for a living?

Among a number of my other interests, I would have loved to have been a photojournalist.