UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Jo Alexander

Jo Alexander

Head of communications, Mexico and Latin America

HSBC

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When and where were you born?

Farnborough, Kent, England.

Where do you live?

Mexico.

To whom do you report?

Jezz Farr, global head of communications.

To which medium do you turn for breaking news?

The BBC.

Which media outlet is the most influential in your world?

Financial Times, Pearson Group.

Which politician do you respect most?

Helen Clark, an ex-prime minister of New Zealand from 1999 to 2008.

Which business/brand (other than your employer) do you most admire?

It's a two-way tie between Net-A-Porter and TripAdvisor. My life has never been the same since these were invented.

What is your favourite comms campaign of the past year (not one of your own)?

Proctor & Gamble’s Like a Girl video that went viral on social media.

In what respect has your job changed most in the past five years?

I had to get much more savvy about communicating to people from different cultures and where English is not the native language.

What is the biggest single challenge facing the profession in your market?

How to react fast enough.

What is the best piece of advice you ever received?

Just keep making decisions.

Who is your favourite fictional PR character (in a movie/TV show/literature)?

Edina Monsoon in Absolutely Fabulous.

If you weren’t in PR what would you do for a living?

Running a restaurant. I still might.