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I was born in Mumbai, India, in November 1973.Where do you live?
Singapore.To whom do you report?
Director strategy, media and integrated marketing, Asia-Pacific and Japan.To which medium do you turn for breaking news?
Twitter.Which media outlet is the most influential in your world?
The New York Times.Which politician do you respect most?
Late Singaporean Prime Minister, Lee Kuan Yew.Which business/brand (other than your employer) do you most admire?
Google.What is your favourite comms campaign of the past year (not one of your own)?
I really liked 'Experience the power of a bookbook' by Ikea.In what respect has your job changed most in the past five years?
There have been three big areas of change: marketing decisions are not just driven by creativity, but creativity combined with data insights is driving those decisions; being authentic and honest has never been more important for a brand; and the power of the collective is gaining momentum as content is aggregating around consumers rather than brands.What is the biggest single challenge facing the profession in your market?
Managing the sheer volume and velocity of information fueled by social media is probably the biggest single challenge as well as an opportunity for the industry.What is the best piece of advice you ever received?
It's a quote from Andrew Davis, author of 'Brandscaping': "Content builds relationships. Relationships are built on trust. Trust drives revenue."Who is your favourite fictional PR character (in a movie/TV show/literature)?
A bit of a cliché, but I totally love Jerry Maguire.If you weren’t in PR what would you do for a living?
If I weren't in social and digital media, I would probably be a disc-jockey.