UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Indira Abidin

Indira Abidin

Chief happiness officer

Fortune PR

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When and where were you born?

I was born in Bandung, Indonesia, in October 1969.

Where do you live?

Jakarta, Indonesia.

To whom do you report?

Indra Abidin, CEO of Fortune Group.

To which medium do you turn for breaking news?

Twitter.

Which media outlet is the most influential in your world?

Twitter.

Which business/brand (other than your employer) do you most admire?

Google.

What is your favourite comms campaign of the past year (not one of your own)?

Kumamoto.

In what respect has your job changed most in the past five years?

Social media has opened the world for me. It has enabled me to connect with the world and build global thought leadership.

What is the biggest single challenge facing the profession in your market?

Maintaining the well-being of the team is my biggest challenge.

What is the best piece of advice you ever received?

"Thrive and redefine success."

If you weren’t in PR what would you do for a living?

I'd be the owner of a business dedicated to serving cancer patients in a holistic approach.