UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Frederic Bedin

Frederic Bedin

CEO

HOPSCOTCH Groupe

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When and where were you born?

September 26, 1963

Where do you live?

Paris

To whom do you report?

Our clients and my team.

To which medium do you turn for breaking news?

Twitter.

Which media outlet is the most influential in your world?

Word of mouth.

Which politician do you respect most?

The mayor of my little village in Normandy.

Which business/brand (other than your employer) do you most admire?

Tesla.

What is your favourite comms campaign of the past year (not one of your own)?

All campaigns without massive ad expenses and spam.

In what respect has your job changed most in the past five years?

It became full wireless and almost paperless.

What is the biggest single challenge facing the profession in your market?

Demonstrate the effectivity of comms campaigns led by PR.

What is the best piece of advice you ever received?

Try again, work more.

If you weren’t in PR what would you do for a living?

Architect or ski instructor.