UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Frank Behrendt

Frank Behrendt

Board member

fischerAppelt

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When and where were you born?

On 24 August 1963.

Where do you live?

In Cologne, Germany.

To whom do you report?

The founders.

To which medium do you turn for breaking news?

Twitter.

Which media outlet is the most influential in your world?

There isn’t one single outlet, but I look at BILD, Der Spiegel and RTL.

Which politician do you respect most?

Barack Obama.

Which business/brand (other than your employer) do you most admire?

Mercedes-Benz.

What is your favourite comms campaign of the past year (not one of your own)?

Volvo’s with Jean-Claude Van Damme.

In what respect has your job changed most in the past five years?

It has become even faster and more digital.

What is the biggest single challenge facing the profession in your market?

The move into a more and more digital world.

What is the best piece of advice you ever received?

Stay as you are.

Who is your favourite fictional PR character (in a movie/TV show/literature)?

Yoda from Star Wars.

If you weren’t in PR what would you do for a living?

Run a toy store.