UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Dato’ Najmuddin Abdullah

Dato’ Najmuddin Abdullah

Senior vice-president and head of strategic communications.

Malaysia Airlines

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When and where were you born?

I was born in 1969 in Pahang, Malaysia.

Where do you live?

I live in Kuala Lumpur, Malaysia.

To whom do you report?

Group CEO

To which medium do you turn for breaking news?

I look at most social media platforms.

Which media outlet is the most influential in your world?

I'm influenced by all media—traditional and social.

Which politician do you respect most?

Hilary and Bill Clinton.

Which business/brand (other than your employer) do you most admire?

Mercedes Benz.

What is your favourite comms campaign of the past year (not one of your own)?

The ALS Association's 'Ice bucket challenge' was very impressive.

In what respect has your job changed most in the past five years?

The two aviation accidents [disappearance of flight MH370 in March 2014 and the downing of flight MH17 four months later] changed the way we communicate.

What is the biggest single challenge facing the profession in your market?

Aviation accidents.

What is the best piece of advice you ever received?

"Keep moving."

Who is your favourite fictional PR character (in a movie/TV show/literature)?

CJ Cregg from 'The West Wing'.

If you weren’t in PR what would you do for a living?

I'd be racing cars.