UK Power Book 2015

The definitive guide to the brightest and most influential PR professionals in Britain.

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Amy Binder

Amy Binder

CEO

RF|Binder

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When and where were you born?

New York, New York.

Where do you live?

New York.

To whom do you report?

Myself.

To which medium do you turn for breaking news?

CNN, The New York Times, Wall Street Journal, Financial Times, and Bloomberg.

Which media outlet is the most influential in your world?

Wall Street Journal.

Which politician do you respect most?

None.

Which business/brand (other than your employer) do you most admire?

Amazon.

In what respect has your job changed most in the past five years?

The way we communicate is changing radically as a result of digital and social. My job is focused on ensuring that my company has the right people and is offering the right services to meet the changing needs of our clients today.

What is the biggest single challenge facing the profession in your market?

Understanding how the communications paradigm has shifted and how it will continue to evolve in the near term.

What is the best piece of advice you ever received?

Failure is an essential requirement to future success.

If you weren’t in PR what would you do for a living?

I would be in consulting.