3 ways to ensure your story cuts through the noise

We spoke to Alan Marshall, managing director, PA Mediapoint, for insights to help your story land in print, online, broadcast and social media.

Red Havas

A new lens on the brand experience

The pandemic forced brands to get more creative in establishing relationships with all key stakeholders. As evidenced by the conversation among the leaders who convened for this Red Havas-hosted roundtable, comms pros have tapped into culture, new platforms and innovative content strategies to meet the moment.

Headshots of Shawn Francis, Lore Oxford and Steve Madden

What you missed from SXSW, a podcast presented by Plus Company

Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.

 Pictured (from left to right): Sara Tracogna, executive; Lucy Rodrick, consultant - health division; Daph

What does it take to be a ‘Portlander’?

Three communications professionals from Portland share their career highlights and insights.


Crisis and reputation management: Reacting to and with velocity

These two issues have long been an integral, high-stakes part of the comms function. Today, though, the sources of them are far more plentiful and fast-developing. The leaders on this NewsWhip-hosted webcast equip you with real-time tactics to rise to the occasion.


Simultaneous evolution: Empowered communicators help businesses transform

With that long-elusive seat at the table as secure as it has ever been, comms is expanding its influence to help shape – and re-shape, as needed – the overall business. Industry leaders recently gathered to detail how.

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Hugging a tree
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Seven ways
Portrait image of Lydia Oakes, the managing director of communications at Bluestripe Group, who is interviewed in the article
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No matter how a brand addresses this question, relatability must be part of its answer. That is made clear by the leaders at this roundtable.
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Global communications
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PR’s enthusiasm for and acuity with using data is helping foster the increasingly powerful relationship.
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Traditional print titles, such as The Wall Street Journal, are read by key decision-makers, so they remain powerful platforms for message pull-through. (Photo by Robert Nickelsberg/Getty Images)
Source: Getty Images.
Top, left, clockwise: Elspeth Watson, David Oku, Joe Joiner, Kieron Lewis
ESG. Three increasingly important letters to brands and their communicators because these are three increasingly important letters to consumers, investors, employees and all key stakeholders. (Photo: Getty Images)