Sales. Stock price. Attention of key audiences. Earned media impacts all this and more. As underscored during this recent Memo-hosted roundtable, this can all be measured by comms, which further raises its C-suite status.
Featuring Harvey Mason, Jr., CEO of The Recording Academy, and Sean Smith, EVP and head of corporate counsel practice, Porter Novelli.
Three things to be aware of when you are evaluating PR and communications platforms.
During a recent three-day virtual summit, Agility PR Solutions presented myriad sessions to help comms pros at all levels excel at one of their most important functions: getting coverage.
Many companies are finding that today’s employees and customers want and expect them to have a positive impact on society, but exactly how to create that impact isn’t always clear. Organizations looking to make a difference need to have a solid strategy in place that aligns both altruistic and pragmatic interests in order to truly drive change.