News

Hyatt International books agency for EMEA brief

Hyatt International books agency for EMEA brief

Hyatt International EAME has named Zeno Group as its agency of record for corporate and brand communications. The work will be led by 3 Monkeys Zeno in London, with Zeno Paris supporting the French business.

Edelman cuts staff by nearly 7%

Edelman cuts staff by nearly 7%

CEO Richard Edelman called the decision, nearly three months after he promised not to lay off employees, “gut-wrenching.”

Arthur Sadoun on protests and how Publicis has saved 2,000 jobs through Marcel

Arthur Sadoun on protests and how Publicis has saved 2,000 jobs through Marcel

The holding company's leader addresses current events in America and COVID-19 in a video for staff.

Latest

'Marcomms must lead by example': how should brands be communicating during the pandemic?

'Marcomms must lead by example': how should brands be communicating during the pandemic?

As the world tackles the first truly global health emergency of the 21st century, what we say and do now will have long-term repercussions that open brands up to acclaim, ignominy and everything in between.

Hill+Knowlton hires Kelli Parsons, Philippe Maze-Sencier as global chairs

Hill+Knowlton hires Kelli Parsons, Philippe Maze-Sencier as global chairs

Parsons and Maze-Sencier will be H+K’s global chairs of corporate affairs and public affairs, respectively.

Omnicom CEO unveils 'three-phase' plan for office return

Omnicom CEO unveils 'three-phase' plan for office return

"No person will be required to return to the office if they are not comfortable doing so."

Hill+Knowlton Strategies cuts staff in response to COVID-19

Hill+Knowlton Strategies cuts staff in response to COVID-19

Fewer than 5% of global employees have been affected.

Stress levels triple as PR pros warn of poor mental health during lockdown - MEPRA study

Stress levels triple as PR pros warn of poor mental health during lockdown - MEPRA study

Poor mental health has ‘often’ impacted the performance of nearly half (45 per cent) of Middle East PR professionals with common anxieties over the coronavirus and job security, a new MEPRA survey has revealed.

IN-DEPTH

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

'Ethics is a word that is merely window dressing in the Middle East'

'Ethics is a word that is merely window dressing in the Middle East'

As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.

Middle East agency CEOs pros pay homage to 'remarkable' Burson

Middle East agency CEOs pros pay homage to 'remarkable' Burson

PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.

Middle East PR predictions for 2020: Industry pros weigh in

Middle East PR predictions for 2020: Industry pros weigh in

As a new year begins, PR professionals in the region predict what's in store for the year ahead - and reflect on the successes of 2019.

The Work

10 million votes cast in PR campaign to find UAE's new brand logo

10 million votes cast in PR campaign to find UAE's new brand logo

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.