Electronics giant Jumbo appoints UAE PR agency

By Rob McKinlay, April 12, 2021

Hill+Knowlton Strategies (H+K) has been appointed as Jumbo Group’s PR agency in the UAE, to enhance creative communications across the tech group’s business units.

Mashreq Bank hires agency of record

By Arvind Hickman, April 12, 2021

UAE private bank Mashreq has appointed Sweetwater MEA as its brand agency of record following a competitive pitch process.

Edelman promotes Russell Dubner, Lisa Osborne Ross

By Aleda Stam, April 06, 2021

The firm is naming Dubner global vice chairman; Osborne Ross is succeeding him as U.S. CEO.

Six comms trends in the MENA region that grew in significance during COVID-19

By Abdulrahman Inayat, April 12, 2021

If we have learned anything from 2020 and the pandemic, it is the value of the communications function as a strategic discipline for business survival and resilience.

Richard Edelman outlines succession plan for world’s largest PR firm

By Steve Barrett, April 02, 2021

Edelman said the list of potential heirs could include family and non-family members. He also gave updates on building leases in Chicago and NYC and a return to office work environments.

Publicis shares rise on fresh M&A speculation about interest from Havas owner

By Gideon Spanier, March 29, 2021

Vivendi describes French media report as “unfounded”.

Google, J&J, Tesco, Etihad: top speakers set for PRWeek Connect global conference

By PRWeek staff, March 26, 2021

PRWeek Connect - a major new conference taking place virtually across four key regions - will be held on 13 April, with tickets now available.

WPP PR performance dips in Q4 but BCW improves

By John Harrington, March 11, 2021

WPP reported a weaker performance in its PR arm in the fourth quarter of 2020, when like-for-like revenue in the division declined 4.1 per cent.

From the UK editor: 'bullish' Edelman sees opportunity in crisis

By John Harrington, March 03, 2021

This article is part of The Knowledge, PRWeek's premium content offer.

How automotive brands in the Middle East are communicating on Twitter in times of crises

By Sofia Serrano, November 09, 2020

Recent research shows that 9 out of 10 shoppers in KSA and UAE will visit Twitter during their purchase journey.

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

By John Harrington, September 24, 2020

The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.

Middle East Power Book: Comms chiefs warn of 'triple threat' to region's PR industry

By Danny Rogers, June 09, 2020

Industry leaders named in PRWeek’s Middle East Power Book have spoken about the immediate and medium-term health of PR and communications in the region.

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

By Jennifer Bell, February 16, 2020

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

'Ethics is a word that is merely window dressing in the Middle East'

By Louay Al-Samarrai, February 12, 2020

As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.

10 million votes cast in PR campaign to find UAE's new brand logo

By Jennifer Bell, January 06, 2020

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

Expo 2020 Dubai releases Lionel Messi PR campaign

By Jennifer Bell, May 19, 2019

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.