News

Current picks up Subway global AOR account

Current picks up Subway global AOR account

The firm will handle both consumer and corporate work for the sandwich chain around the world.

Polansky: Interpublic CMG PR firms see mid-single-digit Q3 revenue drop

Polansky: Interpublic CMG PR firms see mid-single-digit Q3 revenue drop

CMG CEO Andy Polansky said he’s encouraged by the agencies’ performance and new business pipeline.

Global Institute for Disease Elimination hires Gong to lead communications

Global Institute for Disease Elimination hires Gong to lead communications

The Global Institute for Disease Elimination (Glide) has appointed Gong Communications to lead its comms activity.

Latest

Grand Millennium Hotel books PR agency for UAE

Grand Millennium Hotel books PR agency for UAE

Grand Millennium Hotel Business Bay has appointed Brazen MENA to handle its public relations in the UAE.

IPG to keep pay reductions for top executives for rest of 2020

IPG to keep pay reductions for top executives for rest of 2020

WPP and Publicis have ended COVID salary cuts.

Chief diversity officer Tiffany Warren to leave Omnicom

Chief diversity officer Tiffany Warren to leave Omnicom

The longtime executive is taking on a leadership role at Sony Music Group.

Dame Heather Rabbatts joins global comms group in senior role

Dame Heather Rabbatts joins global comms group in senior role

Four Communications Group has appointed Dame Heather Rabbatts as its new chair.

Havas Middle East wins big UAE retail PR brief

Havas Middle East wins big UAE retail PR brief

Nakheel Malls – the retail arm of property developer Nakheel – has appointed Havas Middle East to lead its communications across the UAE.

IN-DEPTH

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

'Ethics is a word that is merely window dressing in the Middle East'

'Ethics is a word that is merely window dressing in the Middle East'

As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.

Middle East agency CEOs pros pay homage to 'remarkable' Burson

Middle East agency CEOs pros pay homage to 'remarkable' Burson

PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.

The Work

10 million votes cast in PR campaign to find UAE's new brand logo

10 million votes cast in PR campaign to find UAE's new brand logo

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.