News

Joele Frank, SVC, Brunswick: which agencies topped Mergermarket 2020 M&A adviser rankings?

Joele Frank, SVC, Brunswick: which agencies topped Mergermarket 2020 M&A adviser rankings?

Joele Frank overtook Sard Verbinnen & Co (SVC) as the agency that handled the most M&A deals by value globally in 2020, although the latter retained the top spot by deal volume, new research shows.

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Lenovo’s Torod Neptune to join Medtronic as global communications leader

Neptune has led communications at Lenovo since 2017.

SEC Newgate buys Newington outright and merges it with sister shop

SEC Newgate buys Newington outright and merges it with sister shop

SEC Newgate has increased its stake in Newington to 100 per cent and merged it with sister shop SEC Newgate UK – the first step to rebranding all its agencies SEC Newgate by the year end, excluding consumer-focused Publicasity.

Latest

The Dubai dilemma: has influencer marketing lost its sheen?

The Dubai dilemma: has influencer marketing lost its sheen?

As several high-profile influencers face criticism for travelling to Dubai during a pandemic, FCB Inferno’s head of influencer marketing explains why a little more transparency could go a long way.

Philips puts $300 million global integrated account up for bid

Philips puts $300 million global integrated account up for bid

The Dutch electronics company is reviewing creative, media and communications globally, and has invited four major holding companies to participate.

Mobile gaming company Scopely hires Ben Webley as CMO

Mobile gaming company Scopely hires Ben Webley as CMO

He’s worked at Facebook, Zynga and EA.

PRWeek Global Awards 2021: early bird deadline imminent

PRWeek Global Awards 2021: early bird deadline imminent

The early bird deadline is January 13 - entrants have until Wednesday to make submissions at the lower cost rate.

VistaJet appoints EMEA PR agency of record

VistaJet appoints EMEA PR agency of record

FINN Partners’ Global Travel & Lifestyle Group has been appointed as the agency on record for Europe and the Middle East by global aviation business, VistaJet.

IN-DEPTH

How automotive brands in the Middle East are communicating on Twitter in times of crises

How automotive brands in the Middle East are communicating on Twitter in times of crises

Recent research shows that 9 out of 10 shoppers in KSA and UAE will visit Twitter during their purchase journey.

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.

Middle East Power Book: Comms chiefs warn of 'triple threat' to region's PR industry

Middle East Power Book: Comms chiefs warn of 'triple threat' to region's PR industry

Industry leaders named in PRWeek’s Middle East Power Book have spoken about the immediate and medium-term health of PR and communications in the region.

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

'Ethics is a word that is merely window dressing in the Middle East'

'Ethics is a word that is merely window dressing in the Middle East'

As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".

The Work

10 million votes cast in PR campaign to find UAE's new brand logo

10 million votes cast in PR campaign to find UAE's new brand logo

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.