Hyatt International EAME has named Zeno Group as its agency of record for corporate and brand communications. The work will be led by 3 Monkeys Zeno in London, with Zeno Paris supporting the French business.
CEO Richard Edelman called the decision, nearly three months after he promised not to lay off employees, “gut-wrenching.”
The holding company's leader addresses current events in America and COVID-19 in a video for staff.
As the world tackles the first truly global health emergency of the 21st century, what we say and do now will have long-term repercussions that open brands up to acclaim, ignominy and everything in between.
Parsons and Maze-Sencier will be H+K’s global chairs of corporate affairs and public affairs, respectively.
"No person will be required to return to the office if they are not comfortable doing so."
Fewer than 5% of global employees have been affected.
Poor mental health has ‘often’ impacted the performance of nearly half (45 per cent) of Middle East PR professionals with common anxieties over the coronavirus and job security, a new MEPRA survey has revealed.
Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.
As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.
Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".
The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.
PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.
As a new year begins, PR professionals in the region predict what's in store for the year ahead - and reflect on the successes of 2019.
A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.