Edelman announces new focus on ‘action communications’ and corporate affairs in wake of COVID-19 and Black Lives Matter
Richard Edelman, CEO of the world’s biggest PR firm, has launched a new mantra for his agency; challenging the comms sector and business in general to focus on action rather than words.
WPP, the world’s biggest marketing services group, has hired its first ever global corporate affairs director with the aim of improving the firm’s reputation and highlighting its corporate purpose, PRWeek can reveal.
African communications and business consultancy APO Group has appointed former Weber Shandwick and Edelman director Fathima Ebrahim as VP of media relations.
The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.
The warming in relations between the UAE and Israel is positive for business in the region. A patient approach to building relations and proactive communications can help clients maximise new opportunities.
Brazen MENA has launched a dedicated social-media page to showcase its PR agency credentials and overcome a COVID-19-induced lack of face-to-face time.
They will lead diversity, equity and inclusion globally and in the U.S., respectively.
A communications agency has formed a practice that provides services to clients from Israel and the UAE following a historic agreement between the two states.
Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.
As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.
Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".
The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.
PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.
As a new year begins, PR professionals in the region predict what's in store for the year ahead - and reflect on the successes of 2019.
A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.