News

Electronics giant Jumbo appoints UAE PR agency

Electronics giant Jumbo appoints UAE PR agency

Hill+Knowlton Strategies (H+K) has been appointed as Jumbo Group’s PR agency in the UAE, to enhance creative communications across the tech group’s business units.

Mashreq Bank hires agency of record

Mashreq Bank hires agency of record

UAE private bank Mashreq has appointed Sweetwater MEA as its brand agency of record following a competitive pitch process.

Edelman promotes Russell Dubner, Lisa Osborne Ross

Edelman promotes Russell Dubner, Lisa Osborne Ross

The firm is naming Dubner global vice chairman; Osborne Ross is succeeding him as U.S. CEO.

Latest

Six comms trends in the MENA region that grew in significance during COVID-19

Six comms trends in the MENA region that grew in significance during COVID-19

If we have learned anything from 2020 and the pandemic, it is the value of the communications function as a strategic discipline for business survival and resilience.

Richard Edelman outlines succession plan for world’s largest PR firm

Richard Edelman outlines succession plan for world’s largest PR firm

Edelman said the list of potential heirs could include family and non-family members. He also gave updates on building leases in Chicago and NYC and a return to office work environments.

Publicis shares rise on fresh M&A speculation about interest from Havas owner

Publicis shares rise on fresh M&A speculation about interest from Havas owner

Vivendi describes French media report as “unfounded”.

Google, J&J, Tesco, Etihad: top speakers set for PRWeek Connect global conference

Google, J&J, Tesco, Etihad: top speakers set for PRWeek Connect global conference

PRWeek Connect - a major new conference taking place virtually across four key regions - will be held on 13 April, with tickets now available.

WPP PR performance dips in Q4 but BCW improves

WPP PR performance dips in Q4 but BCW improves

WPP reported a weaker performance in its PR arm in the fourth quarter of 2020, when like-for-like revenue in the division declined 4.1 per cent.

IN-DEPTH

From the UK editor: 'bullish' Edelman sees opportunity in crisis

From the UK editor: 'bullish' Edelman sees opportunity in crisis

This article is part of The Knowledge, PRWeek's premium content offer.

How automotive brands in the Middle East are communicating on Twitter in times of crises

How automotive brands in the Middle East are communicating on Twitter in times of crises

Recent research shows that 9 out of 10 shoppers in KSA and UAE will visit Twitter during their purchase journey.

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.

Middle East Power Book: Comms chiefs warn of 'triple threat' to region's PR industry

Middle East Power Book: Comms chiefs warn of 'triple threat' to region's PR industry

Industry leaders named in PRWeek’s Middle East Power Book have spoken about the immediate and medium-term health of PR and communications in the region.

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

'Ethics is a word that is merely window dressing in the Middle East'

'Ethics is a word that is merely window dressing in the Middle East'

As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.

The Work

10 million votes cast in PR campaign to find UAE's new brand logo

10 million votes cast in PR campaign to find UAE's new brand logo

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.