News

Edelman announces new focus on ‘action communications’ and corporate affairs in wake of COVID-19 and Black Lives Matter

Edelman announces new focus on ‘action communications’ and corporate affairs in wake of COVID-19 and Black Lives Matter

Richard Edelman, CEO of the world’s biggest PR firm, has launched a new mantra for his agency; challenging the comms sector and business in general to focus on action rather than words.

WPP names first global corporate affairs chief

WPP names first global corporate affairs chief

WPP, the world’s biggest marketing services group, has hired its first ever global corporate affairs director with the aim of improving the firm’s reputation and highlighting its corporate purpose, PRWeek can reveal.

APO Group hires former Weber and Edelman director

APO Group hires former Weber and Edelman director

African communications and business consultancy APO Group has appointed former Weber Shandwick and Edelman director Fathima Ebrahim as VP of media relations.

Latest

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against

The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.

Hurdles ahead for new UAE-Israel marketplace

Hurdles ahead for new UAE-Israel marketplace

The warming in relations between the UAE and Israel is positive for business in the region. A patient approach to building relations and proactive communications can help clients maximise new opportunities.

Brazen develops InstaCreds page to overcome lack of face-to-face time in pitches

Brazen develops InstaCreds page to overcome lack of face-to-face time in pitches

Brazen MENA has launched a dedicated social-media page to showcase its PR agency credentials and overcome a COVID-19-induced lack of face-to-face time.

Hill+Knowlton Strategies names Azurée Montoute-Lewis, Bridgette O’Neal to top DE&I roles

Hill+Knowlton Strategies names Azurée Montoute-Lewis, Bridgette O’Neal to top DE&I roles

They will lead diversity, equity and inclusion globally and in the U.S., respectively.

Steinreich Communications launches practice following UAE and Israel agreement

Steinreich Communications launches practice following UAE and Israel agreement

A communications agency has formed a practice that provides services to clients from Israel and the UAE following a historic agreement between the two states.

IN-DEPTH

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

'Ethics is a word that is merely window dressing in the Middle East'

'Ethics is a word that is merely window dressing in the Middle East'

As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.

Middle East agency CEOs pros pay homage to 'remarkable' Burson

Middle East agency CEOs pros pay homage to 'remarkable' Burson

PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.

Middle East PR predictions for 2020: Industry pros weigh in

Middle East PR predictions for 2020: Industry pros weigh in

As a new year begins, PR professionals in the region predict what's in store for the year ahead - and reflect on the successes of 2019.

The Work

10 million votes cast in PR campaign to find UAE's new brand logo

10 million votes cast in PR campaign to find UAE's new brand logo

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.