Campaigns from Weber Shandwick and Edelman have been shortlisted in the Cannes Lions awards focused on the pharma sector.
Entry numbers to this year's Cannes Lions are slightly below those of 2019, with the 2021 event spanning two years of work following the Festival of Creativity's cancellation during the COVID-19 crisis last year.
Charlotte Tansill will be the firm’s global chief strategy officer while Lisa Bright will serve as the WPP firm’s global chief creative officer for its PR function.
The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.
Kekst CNC has hired Scott Melrose as a director of its Middle East business.
Hotwire North America chief executive Heather Kernahan has been named as the agency's new global CEO, as incumbent Barbara Bates moves to a new position at parent company Enero Group.
Dubai-based boutique agency Gambit Communications has won the PR remit for Sharjah's proposed AED 2 billion development.
GCI Health has established its first office in the Middle East, the agency announced today.
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Recent research shows that 9 out of 10 shoppers in KSA and UAE will visit Twitter during their purchase journey.
The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.
Industry leaders named in PRWeek’s Middle East Power Book have spoken about the immediate and medium-term health of PR and communications in the region.
Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.
As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.
A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.