PRWeek launches Middle East Power Book 2022
PRWeek launches its fourth annual Middle East Power Book today, featuring the top comms professionals in the region, plus their views on current issues affecting the market.
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Beyond COP26: PR agencies taking more environmental comms work, research shows
In the wake of the UN Climate Change Conference in Glasgow, PRWeek's research outlines the scope of environment work being taken on by agencies. This article is part of a wider project on the environment, post COP26, available to subscribers of PRWeek's The Knowledge.
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A master class in understanding the consumer | 21.7.21 12-1pm
PRWeek and NetBase Quid recently published the results of an exclusive survey that looks deep into where comms pros currently stand on their consumer-intelligence capabilities. Broadly speaking: There is room for improvement for nearly all PR pros and their brands – and that’s where this webcast comes in.
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The future of influencer marketing? The clue’s in the name
Influencer marketing now has a place in every brand’s PR strategy - but why aren’t we being strategic enough about what we want to achieve with influencers?
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How should pharma communicators adapt to the new normal?
When it comes to winning the hearts and minds of consumers, transparency and authenticity are essential. Here’s how pharma companies are reimagining their communication strategies
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5 principles for great brand storytelling
What makes great brand storytelling? Read on to find out why the importance of a credible and compelling brand story has never been more important.
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Net zero isn’t enough
In honour of Earth Day, WE's leaders stress that systemic, real change requires fairness and equity to all people and communities, particularly the most vulnerable.
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3 ways to ensure your story cuts through the noise
We spoke to Alan Marshall, managing director, PA Mediapoint, for insights to help your story land in print, online, broadcast and social media.
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What does it take to be a ‘Portlander’?
Three communications professionals from Portland share their career highlights and insights.
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Video: Behind the scenes at FleishmanHillard
Watch exclusive interviews with staff talking about the agency's diversity and inclusion journey, how the shadow board is shaping the culture and more...
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How FleishmanHillard’s culture is cultivating career-defining work
Staff give us an inside look into the team culture and what it's like to work at the PR Agency of the Year.
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ESG experts discuss the power of comms to build a sustainable future
From shareholder pressure to talent attraction, sustainability is having a profound impact across business. PRWeek and Investis Digital convened with an expert panel to discuss the increasingly significant role of comms in progressing the sustainability agenda.