Information Links
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PRWeek Global Awards Winners 2021 - Best Agency: Middle East
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PRWeek Global Awards 2021: winners revealed
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PRWeek Global Awards Winners 2021 - Best PR Professional: Middle East
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PRWeek Global Awards Winners 2021 - Best Campaign: Middle East
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Sharjah hotel group appoints Dubai agency as PR representative
News
Edelman and Weber on Pharma Lions shortlist
Campaigns from Weber Shandwick and Edelman have been shortlisted in the Cannes Lions awards focused on the pharma sector.
Cannes Lions entry numbers dip as focus shifts to short-term COVID-19-era work
Entry numbers to this year's Cannes Lions are slightly below those of 2019, with the 2021 event spanning two years of work following the Festival of Creativity's cancellation during the COVID-19 crisis last year.
Ogilvy PR appoints Lisa Bright, Charlotte Tansill to C-level roles
Charlotte Tansill will be the firm’s global chief strategy officer while Lisa Bright will serve as the WPP firm’s global chief creative officer for its PR function.
Latest
Susan Howe promoted to president of Weber Shandwick
The 25-year agency veteran was chief growth officer and chief collaboration officer at the IPG firm.
NEOM comms manager joins Kekst CNC in senior role
Kekst CNC has hired Scott Melrose as a director of its Middle East business.
Hotwire names new CEO as Barbara Bates takes Enero role
Hotwire North America chief executive Heather Kernahan has been named as the agency's new global CEO, as incumbent Barbara Bates moves to a new position at parent company Enero Group.
Sharjah Sustainable City appoints Dubai PR agency for 'revolutionary project'
Dubai-based boutique agency Gambit Communications has won the PR remit for Sharjah's proposed AED 2 billion development.
GCI Health opens 'first specialist comms team' in the Middle East
GCI Health has established its first office in the Middle East, the agency announced today.
IN-DEPTH
From the UK editor: 'bullish' Edelman sees opportunity in crisis
The KnowledgeThis article is part of The Knowledge, PRWeek's premium content offer.
How automotive brands in the Middle East are communicating on Twitter in times of crises
Recent research shows that 9 out of 10 shoppers in KSA and UAE will visit Twitter during their purchase journey.
Necessary leveller or recipe for segregation? Affirmative action in PR - the cases for and against
The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.
Middle East Power Book: Comms chiefs warn of 'triple threat' to region's PR industry
Industry leaders named in PRWeek’s Middle East Power Book have spoken about the immediate and medium-term health of PR and communications in the region.
‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes
Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.
'Ethics is a word that is merely window dressing in the Middle East'
As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.
The Work
10 million votes cast in PR campaign to find UAE's new brand logo
A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.
Expo 2020 Dubai releases Lionel Messi PR campaign
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.
