The firm will handle both consumer and corporate work for the sandwich chain around the world.
CMG CEO Andy Polansky said he’s encouraged by the agencies’ performance and new business pipeline.
The Global Institute for Disease Elimination (Glide) has appointed Gong Communications to lead its comms activity.
Grand Millennium Hotel Business Bay has appointed Brazen MENA to handle its public relations in the UAE.
WPP and Publicis have ended COVID salary cuts.
The longtime executive is taking on a leadership role at Sony Music Group.
Four Communications Group has appointed Dame Heather Rabbatts as its new chair.
Nakheel Malls – the retail arm of property developer Nakheel – has appointed Havas Middle East to lead its communications across the UAE.
The idea of introducing policies to increase opportunities for historically excluded groups isn't new; but the question of whether the use them in PR is not straightforward. Two practitioners make the cases for and against, and a legal expert gives her view.
Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.
As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.
Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".
The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.
PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.
A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.