It aims to raise awareness during coronavirus pandemic.
A number of agencies have already made layoffs due to COVID-19 impact.
Holding company outlines measures to be 'taken and applied immediately' across all management teams.
Giuda worked at the State Department between stints at the IPG agency.
He replaces Tony Cervone, who is retiring.
A call will be made no later than April 15.
CEO Mark Read asked employees to support each other as COVID-19 disruption escalates.
While there are some encouraging updates, the company moves to remote-working to help contain COVID-19, according to internal memo.
Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.
As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.
Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".
The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.
PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.
As a new year begins, PR professionals in the region predict what's in store for the year ahead - and reflect on the successes of 2019.
A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.
Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.