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The secret of success is a 'bedrock of strong foundations' - without it, firms will fail

The secret of success is a 'bedrock of strong foundations' - without it, firms will fail

Robin Gordon-Farleigh, founding partner of new UAE start-up Manara Global, says without a strong communication infrastructure in place, PR shops struggle to function.

PRWeek Global Awards: ASDA'A BCW and H+K lead the pack in the Middle East

PRWeek Global Awards: ASDA'A BCW and H+K lead the pack in the Middle East

A dozen Middle Eastern agencies have been shortlisted for this year's PRWeek Global Awards.

MEPRA hosts Student Pitch Challenge

MEPRA hosts Student Pitch Challenge

The Middle East Public Relations Association (MEPRA) hosted its inaugural Student Pitch Challenge where PR and comms students and recent graduates competed for the chance to win a prize package.

14 teams contest Young PR Lions MENA

14 teams contest Young PR Lions MENA

PRCA MENA will soon announce the shortlist for the fourth annual Young PR Lions MENA competition to find the most creative young PR professionals in the region.

Dubai's Waterfront Market appoints new creative comms agency

Dubai's Waterfront Market appoints new creative comms agency

Communication architects balcony8 have been appointed as the new multi-disciplinary agency to represent Dubai's Waterfront Market - one of the emirate's leading shopping destinations and a premier fresh food marketplace.

Sony Middle East and Africa appoints new PR partner

Sony Middle East and Africa appoints new PR partner

Sony Middle East and Africa (Sony MEA) has hired consumer electronics specialist Tribeca to help drive awareness and growth of its range of audio and digital imaging products in South Africa.

Integrated Diagnostics Holdings appoints Hudson Sandler

Integrated Diagnostics Holdings appoints Hudson Sandler

Middle Eastern healthcare provider Integrated Diagnostics Holdings has appointed consultancy Hudson Sandler LLP as its retained financial and corporate comms adviser, working in conjunction with Hudson Sandler's Cairo-based strategic partner Inktank Communications.

Debut Middle East PR podcast focuses on women in leadership

Debut Middle East PR podcast focuses on women in leadership

PR professionals can now keep up to date with the latest news in Middle East PR by tuning into a brief podcast series to hear from the industry's biggest names as they address key issues, challenges and trends for comms experts in the region.

Insignia Worldwide rolls out 'specialist celebrity endorsement' division

Insignia Worldwide rolls out 'specialist celebrity endorsement' division

Dubai-based integrated marcomms agency, Insignia Worldwide, has launched a new division offering specialist celebrity endorsement services for brands and projects.

'An employee-centric culture is vital' - Brazen MENA's Louise Jacobsen

'An employee-centric culture is vital' - Brazen MENA's Louise Jacobsen

Keeping up with a changing PR landscape and treating staff 'like family' is how Brazen MENA thrives in an In an 'ultra-competitive market'.

Saudi Arabia's Public Investment Fund brings on KARV Communications

Saudi Arabia's Public Investment Fund brings on KARV Communications

The firm is tasked with distancing the fund, which receives government money, from the government.

Digital marketing agency Netizency opens third regional office

Digital marketing agency Netizency opens third regional office

Digital marketing and comms agency Netizency is opening its third regional office in Lebanon after six years of operation in neighbouring countries the UAE and Qatar.

Starz Play hires ASDA'A BCW as corporate comms partner

Starz Play hires ASDA'A BCW as corporate comms partner

ASDA'A BCW has been appointed corporate communications partner of Starz Play - the MENA region's fastest-growing subscription video on-demand (SVOD) service.

Memac Ogilvy promotes Samer Abboud to regional managing director

Memac Ogilvy promotes Samer Abboud to regional managing director

Middle East communications agency Memac Ogilvy has promoted Samer Abboud to regional managing director to guide the agency's operations in Saudi Arabia, Lebanon and Iraq as the PR shop looks to expand its presence across the Arabian Gulf.

PRCA MENA Awards: Weber Shandwick and H+K top winners' list

PRCA MENA Awards: Weber Shandwick and H+K top winners' list

Weber Shandwick MENA has won five awards, including Large Consultancy of the Year at the 2019 PRCA MENA Awards.

Memac Ogilvy promotes Samer Abboud to regional managing director

Memac Ogilvy promotes Samer Abboud to regional managing director

Middle East communications agency Memac Ogilvy has promoted Samer Abboud to regional managing director to guide the agency's operations in Saudi Arabia, Lebanon and Iraq as the PR shop looks to expand its presence across the Arabian Gulf.

CEOs should take a stand on relevant social issues but authenticity is key

CEOs should take a stand on relevant social issues but authenticity is key

ASDA'A BCW Middle East president Sunil John argues that by taking a stand on relevant social issues that matter, CEOs can build empathy with consumers.

ASDA'A BCW grows leadership team and eyes Saudi market

ASDA'A BCW grows leadership team and eyes Saudi market

ASDA'A BCW has announced a number of new hires at the helm of its Middle Eastern operations as it eyes up its regional expansion, with a strong focus on the Saudi Arabia market.

FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO

FleishmanHillard Middle East incorporates into Omnicom's Impact BBDO

FleishmanHillard has incorporated its Middle Eastern business into Impact BBDO, the regional network owned by Fleishman parent company Omnicom, although the PR shop insists it is not a merger.

Hanover targets health clients in UAE with new hire

Hanover targets health clients in UAE with new hire

Hanover Communications' health arm has appointed Simone Elviss as director of healthcare in the Middle East in a bid to expand its health client base.

Edelman APAC vice chair Rupen Desai departs

Edelman APAC vice chair Rupen Desai departs

Former MullenLowe Asia-Pacific leader to leave post in March, after just two years.

CGCN Group ends relationship with Saudi Arabia

CGCN Group ends relationship with Saudi Arabia

The firm cut its ties days after Senator Elizabeth Warren launched an investigation into K Street's ties with the Saudis, following Jamal Khashoggi's murder.

Features & analysis

'GCC CEOs need to stand out as connected leaders' - Brunswick's Craig Mullaney

'GCC CEOs need to stand out as connected leaders' - Brunswick's Craig Mullaney

Craig Mullaney - a Brunswick partner who until recently was Facebook's head of strategic partnerships - says CEOs in corporate communication firms across the GCC need to strengthen their digital presence and capture an untapped and potentially lucrative online audience.

Governments should communicate promptly and positively - like Jacinda Ardern

Governments should communicate promptly and positively - like Jacinda Ardern

Communication experts have called for educational evolution, and prompt and positive communication by governments, highlighting the importance of crisis comms. New Zealand prime minister Jacinda Ardern has been held up as an example of a great communicator.

'Communications and social purpose is mission-critical for organisations' - Edelman's Michelle Hutton

'Communications and social purpose is mission-critical for organisations' - Edelman's Michelle Hutton

Edelman's Michelle Hutton says it is now integral for Middle Eastern brands to effectively engage consumers and for the agencies to take back the craft of PR.

Reflections on an agency start-up

Reflections on an agency start-up

Hanover Middle East formally turned two years old this week. Momentum is your ruler as a start-up so, while I'm not entirely sure how time has moved so fast, it's certainly been a ride.

Emirates celebrates spirit of Africa in latest brand campaign

Emirates celebrates spirit of Africa in latest brand campaign

UAE-carrier Emirates has launched a pan-African brand campaign that celebrates the talent and achievements of young Africans, taking the message of 'New Africa' to the world.

'Transparency and trust are more important than ever' - Active DMC's Sawsan Ghanem

'Transparency and trust are more important than ever' - Active DMC's Sawsan Ghanem

The evolving PR landscape in means communication firms need to be transparent, trustworthy and take a firm stance on an issue while being tech-savvy is no longer just an option, according to the managing director of a Dubai PR agency.

International Happiness Day: How different agencies keep their employees happy

International Happiness Day: How different agencies keep their employees happy

To celebrate International Happiness Day, PRWeek Middle East has asked PR and communications agency leaders across the region to give their perspective on what it takes to keep a happy and productive workforce.

The 'dark side' needs to embrace the media - our futures are intertwined

The 'dark side' needs to embrace the media - our futures are intertwined

H+K Strategies Dubai senior consultant Scott Armstrong says it is vital PR and the media work together to safeguard the future of both industries.

IWD: Why being a woman working in PR in the Middle East is the best thing I've ever done

IWD: Why being a woman working in PR in the Middle East is the best thing I've ever done

International Women's Day is a reminder that female empowerment is a journey for everyone; it doesn't discriminate.

MENA has unrivalled energy and sheer potential for growth

MENA has unrivalled energy and sheer potential for growth

The quality and breadth of PR and comms in the Middle East is impressive, but this year we will challenge the industry to go further.

IWD in the Middle East: 'Glass ceilings being shattered' but 'still progress to be made'

IWD in the Middle East: 'Glass ceilings being shattered' but 'still progress to be made'

As International Women's Day (IWD) is celebrated this week, women across the Middle East have said now is a time to recognise significant progress in gender equality - but believe more can be done to make the region's marketing and comms market a balanced workforce.

'Measurement is a challenge' - Big Interview: Health PR expert Farah Al Alami

'Measurement is a challenge' - Big Interview: Health PR expert Farah Al Alami

Health PR expert Farah Al Alami, chief communications officer at United Eastern Medical Services (UEMedical), outlines internal comms and challenges facing the health PR market in the Middle East.

How podcasts spell huge opportunities for brands - and PR houses

How podcasts spell huge opportunities for brands - and PR houses

There are hundreds of thousands of podcasts and millions of downloadable shows - with numbers growing rapidly - and, according to a marketing expert in the region, PR shops should be making them a priority in their comms strategy.

Middle East PR market outlook: 'Irrepressible optimism tempered by talent headache'

Middle East PR market outlook: 'Irrepressible optimism tempered by talent headache'

A forecast of the Middle Eastern PR market has revealed optimistic industry growth and an expectation of increased profit margins in 2019, but agency heads have concerns over access to talent in the regional market.

'Ordinary people now tell the story for you' - Seven Media on Middle East PR's U-turn

'Ordinary people now tell the story for you' - Seven Media on Middle East PR's U-turn

PR in the Middle East has seen a "U-turn" in recent years whereby agencies now tailor their strategy for the everyday social media consumer - rather than pitch to traditional newsmakers, says the director of one of the region's biggest homegrown communications firms.

Boutique benefits, regional idiosyncrasies and the battle for buy-in: Performance Comms on writing 'a new chapter for the business'

Boutique benefits, regional idiosyncrasies and the battle for buy-in: Performance Comms on writing 'a new chapter for the business'

The Middle East market can be a congested space for PR but small agencies can compete with global heavyweights when it comes to landing new business, according to the comms director of boutique firm Performance Comms.

'Finding unicorns' - H+K Strategies MENA chief cites talent as biggest issue facing PR in the region

'Finding unicorns' - H+K Strategies MENA chief cites talent as biggest issue facing PR in the region

Hiring and retaining top professionals is one of the biggest obstacles facing Middle East comms firms but the region offers untapped growth potential for PR shops, according to one of MENA's most prominent CEOs.

PRWeek Agency Business Report: Middle East rankings revealed

PRWeek Agency Business Report: Middle East rankings revealed

As part of PRWeek's annual Global Agency Business Report 2018, we reveal the top Middle East consultancies, ranked by revenue generated in the region.

PRWeek Global Awards 2018: winners revealed

PRWeek Global Awards 2018: winners revealed

The best of the best in global PR and communications assembled in London tonight to find out who would take home the coveted trophies at the PRWeek Global Awards 2018.

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