News

United Nations tackles Covid-19 with first 'open brief to creatives everywhere'

United Nations tackles Covid-19 with first 'open brief to creatives everywhere'

It aims to raise awareness during coronavirus pandemic.

Publicis Groupe says it will not make job cuts in the next week

Publicis Groupe says it will not make job cuts in the next week

A number of agencies have already made layoffs due to COVID-19 impact.

Publicis to 'rigorously' manage costs and 'postpone' expenses

Publicis to 'rigorously' manage costs and 'postpone' expenses

Holding company outlines measures to be 'taken and applied immediately' across all management teams.

Latest

Michelle Giuda rejoins Weber Shandwick as EVP of geopolitical strategy, risk

Michelle Giuda rejoins Weber Shandwick as EVP of geopolitical strategy, risk

Giuda worked at the State Department between stints at the IPG agency.

GM hires P&G CCO Craig Buchholz as global comms SVP

GM hires P&G CCO Craig Buchholz as global comms SVP

He replaces Tony Cervone, who is retiring.

Cannes Lions staff told to WFH as it ponders final decision on festival

Cannes Lions staff told to WFH as it ponders final decision on festival

A call will be made no later than April 15.

'The next few months will be tough': All WPP staff to work from home where possible

'The next few months will be tough': All WPP staff to work from home where possible

CEO Mark Read asked employees to support each other as COVID-19 disruption escalates.

Omnicom CEO says APAC getting back to 'business as usual' as it instates global WFH policy

Omnicom CEO says APAC getting back to 'business as usual' as it instates global WFH policy

While there are some encouraging updates, the company moves to remote-working to help contain COVID-19, according to internal memo.

IN-DEPTH

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

‘Working in-house means wearing a lot of hats’ - PR manager for Dubai’s most expensive homes

Aneesha Rai is in charge of marketing the multi-million-dirham homes of the emirate's wealthiest residents.

'Ethics is a word that is merely window dressing in the Middle East'

'Ethics is a word that is merely window dressing in the Middle East'

As Global Alliance marks its first ever Global Ethics Month, Louay Al-Samarrai, joint MD of Active DMC, says that, far too often, companies are simply paying lip service when it comes to a code of ethics.

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

'Mediocrity is the word that comes to mind' - Active DMC founder on Middle East PR industry

Louay Al-Samarrai, managing partner and joint founder of Active DMC, gives a blunt picture on the regional PR landscape, saying it is "behind in many ways".

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

Middle East marketing and PR salaries remain 'stagnant' amid decreasing optimism

The latest Hays 2020 GCC Salary & Employment Report also found that hiring activity within PR and marketing was steady year-on-year.

Middle East agency CEOs pros pay homage to 'remarkable' Burson

Middle East agency CEOs pros pay homage to 'remarkable' Burson

PR pros across the GCC offer their condolences on the death of PR giant Harold Burson.

Middle East PR predictions for 2020: Industry pros weigh in

Middle East PR predictions for 2020: Industry pros weigh in

As a new year begins, PR professionals in the region predict what's in store for the year ahead - and reflect on the successes of 2019.

The Work

10 million votes cast in PR campaign to find UAE's new brand logo

10 million votes cast in PR campaign to find UAE's new brand logo

A PR campaign to determine a new logo that will represent the UAE for the next 50 years led to an international poll which attracted more than 10.6 million votes from 185 countries.

Expo 2020 Dubai releases Lionel Messi PR campaign

Expo 2020 Dubai releases Lionel Messi PR campaign

Barcelona's front man is the global ambassador of Expo 2020 Dubai and the face of a new PR-led campaign by UAE-based agency Face to Face.