Andrew Caesar-Gordon, MD of Media Training & Crisis Consultancy company Electric Airwaves, guides you through the response of four business leaders to issues and crisis.
TalkTalk got hacked, sensitive info was stolen, customers were furious and shareholders fled to the hills. How bad will it turn out to be?
Two months into its emissions scandal, there has been a small impact in the UK on sales of VW-branded cars but no collapse. What might explain it?
For many in PR, the 'grand-daddy' of good crisis communication remains the Autumn 1982 response of Johnson & Johnson to the deaths of seven people in Chicago who had taken its market leading, over-the-counter painkiller, Tylenol. So what actually happened?
In recent years, food and drink manufacturers as diverse as Cadburys, Premier Foods and ABF have discovered food contamination, forcing them to announce product recalls. These companies have all survived. Why? Possibly because they learnt from Perrier how not to do it.
Which is more important in crisis communications - speed or accuracy? The answer is that speed is desirable and accuracy essential. If you communicate facts that are wrong, it is more damaging to your credibility than being slow.
As of May 2015, the wreckage of missing Malaysia Airlines flight MH370 lies undiscovered. Following the tragedy the aviation world had a case study in how not to handle a crisis situation and learnt rapidly from it.