Trading Places: A Brit in NY and an American in London talk PR, comms and culture shock
Denise Kaufmann and Matt Neale are two agency bosses who have travelled across the pond, from the US and UK respectively. John Harrington finds out about their experiences in their adopted countries.
From the editor-in-chief: international expansion is good, but skills gap in PR agencies more worrying
This year has kicked off with a wave of agency mergers and acquisitions, which I would argue highlights some core questions facing anyone who works in professional communications today.
London calling: What's it like for US PR agencies moving to the UK?
Big US agencies are continuing to launch offices in London in a bid to cash in on the UK market. John Harrington asks some of the chiefs who have set up over here about their experiences - and whether there is a cultural divide.
Rule Britannia: How British PR agencies are aiming to conquer overseas markets
Location, culture, opportunity, caution: John Harrington examines the ambitious plans of British PR consultancies expanding overseas, and uncovers key trends
How to make friends and influence business growth: UK agencies form alliances to help global growth
Setting up a new office overseas can be prohibitively expensive but some agencies have gone down the alternative route of forming alliances with agencies in different markets. Alex Benady looks at the pros and cons of this approach
International Expansion: Why clients want familiar PR agencies in unfamiliar markets
There is a trend for clients wanting their existing agencies to expand abroad rather than having to hire a new agency in an unfamiliar market.
International Expansion: Fourth Day goes old school with Casablanca expansion
It took two years to set up an office in Morocco. Find out why Fourth Day chose the iconic location.
International Expansion: John Doe takes on the city that never sleeps
PRWeek UK talks to the British agencies taking on the world: Business is booming in the New York office with 148 per cent year-on-year growth and a high-profile client roster.
International Expansion: W gains a foothold in Asia with a Singapore office
PRWeek UK talks to the British agencies taking on the world: Business in Singapore is noticeably more 'personal' than in London, explains W founder and CEO Warren Johnson
International Expansion: Hotwire doubles up with New York and San Francisco offices
PRWeek UK talks to the British agencies taking on the world: Agencies wanting to be successful abroad need to establish a strong reputation in the local area, according to Hotwire group CEO Brendon Craigie.
International Expansion: Grayling journeys into the Serengeti with Kenya office
PRWeek UK talks to the British agencies taking on the world: Grayling opened an office in Nairobi to capitalise on the fastest-growing economy in East Africa.
International Expansion: Sherlock Comms does the samba in Sao Paulo
PRWeek UK talks to the British agencies taking on the world: Sherlock managing partner Alasdair Townsend oversaw a dual launch in the UK and South America. How did it pan out?
International Expansion: Manifest takes a bite out of the Big Apple
PRWeek UK talks to the British agencies taking on the world: Having opened up a New York office in January 2015, Manifest has set itself some ambitious global expansion plans by 2020.
International Expansion: Hudson Sandler takes on Hong Kong
PRWeek UK talks to the British agencies taking on the world: Hudson Sandler opened up shop in Asia 12 months ago with a focus on delivering international comms for Russian corporates.
International Expansion: Hanover flexes its muscles in Brussels
PRWeek UK talks to the British agencies taking on the world: The agency has had plenty of success in the heart of Europe over the last five years with clients including Nike, BlackBerry and Siemens.
