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Facebook reportedly ran ads for a fake “Clubhouse for PC” app, planted with malware. Clicking on the ad took users to a fake Clubhouse website, with a mocked-up screenshot, containing a download link to a malicious app.

Twitter to spotlight best cricket campaigns with League of Brands. The platform is kick-starting its League of Brands on Friday, which will showcase outstanding cricket campaigns throughout the upcoming season. The feature will recognize six star campaigns by brands on Twitter.

Twitter integrates with Nielsen in bid for TV dollars. The move is aimed at helping Twitter with video strategy. The company will integrate Nielsen Media Impact and Nielsen Ad Intel, products for advertisers to measure and plan campaigns across different platforms, into the Twitter Amplify video ad platform. 
 
 
Today's top stories
 
Talkwalker launches podcast-monitoring technology Talkwalker launches podcast-monitoring technology
The platform has access to 35,000 podcasts.
Twitter: Performance is our ‘Number One’ focus in 2021 Twitter: Performance is our ‘Number One’ focus in 2021
The social media platform is doubling down on direct response advertisers.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
 
Discover the Dashboard 25
 
Dashboard 25: Class of 2021 Dashboard 25: Class of 2021
PRWeek picks 25 of the most influential people in communications technology, representing the enterprises that are shaping your tech stack.
 
 
Weekly roundup
 
Publishers view end of the cookie as an opportunity to work with brands Publishers view end of the cookie as an opportunity to work with brands
But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.
SmartMedia Technologies rolls out self-service platform SmartMedia Technologies rolls out self-service platform
The platform allows users to create NFTs it calls SmartMedia Objects.
Former Outcast CEO Alex Constantinople joins Zendesk as CMO Former Outcast CEO Alex Constantinople joins Zendesk as CMO
Constantinople had been Outcast's CEO for more than a decade.
Muck Rack builds out PRM tools Muck Rack builds out PRM tools
The expansion includes new dashboards and reporting capabilities.
AI must acknowledge all sectors of society to serve everyone fairly AI must acknowledge all sectors of society to serve everyone fairly
As the industry increasingly embraces AI, it must examine the gender bias within it, argues Digitas' Leila Seith Hassan.
ON24 names Byron Bardy VP ON24 names Byron Bardy VP
He’s a veteran of Lithium Technologies and Adobe.
Making the most of measurement on Clubhouse Making the most of measurement on Clubhouse
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
 
Partner content
 
How comms helps a brand identify its purpose How comms helps a brand identify its purpose Sponsored feature
Consumers expect brands to help broader society, not just talk about it. The leaders at this 3BL Media-hosted roundtable exemplify how comms enables companies to meet that mandate.
Three major crisis comms challenges PR pros will face in 2021 Three major crisis comms challenges PR pros will face in 2021 Sponsored feature
Last year gave everyone at least a taste of crisis management. Here are the top three crisis comms challenges facing the industry and what they mean for PR pros, based on the results of Agility PR Solutions’ December survey.
How to Quantify Your Public Relations Impact How to Quantify Your Public Relations Impact Sponsored feature
PR is moving from outputs to outcomes and impact by focusing on the effects and results of communication on an audience.
Tech Talk with NewsWhip's Paul Quigley Tech Talk with NewsWhip's Paul Quigley Sponsored feature
"There is no ideal PR tech stack - every firm has different needs and competences. To decide who should be in yours, consider what you need to be strong at and really invest in those core areas."
 

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