The much-lauded ‘Long Live the Prince’ by Engine London has won the Grand Prix at the Titanium Lions, as Edelman wins Gold in Sustainable Development for ‘See My Skin’ for Vaseline, on the final day of Cannes Lions.
As the last glug of overpriced rosé is drained and the marquees are packed away, the PR industry is once again left licking its wounds as it departs virtually lionless from its ‘own’ category.
In-depth feedback from the PR Lions jury chair and other judges as PR firms once again take a back seat in their own category.
PR agencies may once again have struck out in their own Lions category but earned media was an intrinsic part of every successful activation at the first in-person Festival of Creativity in three years.
There are high levels of security to enter the Palais with airport-style scanners.
With the Cannes Lions underway, creativity in PR is the focus of the latest episode of PRWeek's Beyond the Noise podcast.
Global PR agencies including Edelman and Ketchum have received multiple nominations in the PR Lions shortlist, alongside work from smaller PR shops.
More campaigns credited to PR agencies are included in the latest batches of Cannes Lions shortlists, as the International Festival of Creativity kicks off for 2022.
Out in the blazing Cannes sunshine, tensions exist because of a longstanding issue - that PR consistently loses out to above-the-line advertising, even in the PR category. Will the situation change in 2022?
Meanwhile, Ukrainian creatives will be welcomed free of charge.