'Our work is not as bold, strategic or well crafted as ad agencies' - creative PR chiefs on sector's Cannes 'failings'
Why don't PR agencies perform better at the Cannes Lions, and is it a problem? PRWeek put that to creative PR chiefs who are mentors on the new Creative Mentoring Project...
Ascential, the company behind the Cannes Lions International Festival of Creativity, has announced the launch of two new Lions awards and the closure of one other.
Danny Rogers asks the world's most powerful PR boss Richard Edelman whether his 'communications marketing' strategy is still on track to hit $1bn in annual revenues.
The holding company reported a drop in organic revenue of 1.7% in Q2.
This year's Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organisers truncating the schedule.
Jose Papa, who had the job of running the Cannes Lions ad festival for the past two years, is being made redundant by the festival's owner Ascential.
If the PR industry wants to be more creative and win bigger briefs, it needs to attract talent from more diverse backgrounds and make brainstorms less 'shouty', agreed bosses at the PR Cannes Fringe.
Truly brave brand campaigns, often involving disruption of logos and corporate identity, have impressed the PR Cannes Fringe group this year, although Angie Moxham has been openly critical of the stunt-driven Paddy Power.
It's funny how closely a week at the Cannes International Festival of Creativity with my toddler mirrored exactly what it's like being a mom in general. It was an amazing, exhilarating, difficult, wonderful, draining, stressful, life-changing experience.
British PR agencies are attracted to Cannes Lions because it represents the zenith of creativity, but are failing there because they operate on smaller budgets and tend to focus on effectiveness rather than presentation.