February 24th 2024
Breakfast Briefing

PRWeek's 2024 Agency Business report is now open for submissions. If you want your agency to be part of this annual industry staple, contact us at abr@prweek.com.

PRWeek Global Awards extended entry deadline 2/29, event 5/15 in London — entries and tickets here.

Steve Barrett on PR. As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify. PRWeek’s editorial director breaks down the results in his latest weekly blog. More from PRWeek: Weber Shandwick has named Tina Cervera as its New York chief creative officer.

Odysseus reaches lunar surface in first US moon landing since 1972. Intuitive Machines made history on Thursday by becoming the first private aerospace company to land a spacecraft on the moon’s surface. The lander, named Odysseus, is also the first American spacecraft to touch down on the moon in over 50 years. Columbia Sportswear has been promoting its role in the mission. 

Brunswick Group veterans launch new agency. Zack Condry and Erik Hotmire have launched Watermark Strategies, a Washington, DC-based corporate affairs consulting firm “designed to deploy the latest data and technology in support of comprehensive stakeholder advisory and engagement services,” according to a statement from the agency. Condry has also worked at Edelman, while Hotmire has served in senior roles at FGS Global and Teneo. 

Sad news at Vice Media. The company plans to lay off hundreds of employees next week and stop publishing on Vice.com, according to an internal memo from CEO Bruce Dixon. Dixon said Vice is transitioning to a “studio model.” “It is no longer cost-effective for us to distribute our digital content the way we have done previously,” he told employees. Dixon also said the company could partner with established media publications to distribute its content. 

Fresh concerns about Biden’s age. According to Axios, President Joe Biden has been using notecards in closed-door fundraisers with prescreened donors. Biden’s reliance on notecards to help answer questions he knows are coming is reportedly causing concern among some donors. Biden advisers say the president only uses notecards for very detailed and technical questions, and say he often does spontaneous Q&As. 

The PRWeek U.S. Awards will be held 3/14 in NYC — tickets here; Crisis Comms Conference will be held 4/18 in D.C. — tickets hereHealthcare Awards + Conference will be held 5/21 in NYC — tickets here; Women of Distinction event will be held 5/30 — details here.

Go here to email Breakfast Briefing author Ewan Larkin. 

Tougher times for PR agencies in 2023 but direction of travel still good
Stagwell acquires agency collective Sidekick
Weber Shandwick appoints Tina Cervera New York chief creative officer
BCW hires Edelman’s Lee Alman as corporate affairs EVP
FTI Consulting strategic comms revenue up 19.6% in Q4, 14.8% for 2023
Edelman global revenue falls 3.7% to $1.04 billion in 2023
AI and better-late-than-never RTO policies are writing San Francisco’s comeback story
Tropicana wants you to know that It’s OJ, not AI
5 questions every comms executive should ask when building a risk management plan
Poll: Which Valentine’s Day campaign made you fall in — or swear off — love?
Republica Havas’ Alzheimer’s campaign focuses on wandering, caregiver burden
WE appoints Arun Divakaruni head of North America scientific engagement

Dashboard 25

Dashboard 25: AI Edition — Class of 2024
Dashboard 25: AI Edition — Class of 2024
PRWeek’s list of 25 of the most influential people in communications technology this year focuses on the AI revolution, the hottest topic shaping PR and marketing tech stacks.
Dashboard 25: AI Edition — Class of 2024, Wasim Khaled


PRWeek's DE&I Digest
PRWeek's DE&I Digest
PRWeek examines companies that have made tangible improvements in their DE&I efforts and details what strategies can be used across the industry.
UPS builds inclusive culture under comms lead Deisha Barnett
UPS builds inclusive culture under comms lead Deisha Barnett
The president of global communications has brought in more women of color during her tenure at the global brand.
Best Places to Work
Best Places to Work 2023 honorees
Best Places to Work 2023 honorees
With more than 100 agencies and in-house teams vying for the coveted title this year, PRWeek’s Best Places to Work program remains the standard-bearer in the industry.
Health Influencer 30
Health Influencer 30: Class of 2023
Health Influencer 30: Class of 2023
These top execs are bringing modern marketing skills and inspirational leadership to a rapidly transforming space.
40 Under 40
PRWeek’s 40 Under 40 2023: The Next Wave
PRWeek’s 40 Under 40 2023: The Next Wave
This year’s 40 Under 40 honorees demonstrate an abundance of forward-thinking industry savvy as present and future comms leaders in diverse sectors.
Partner content
Navigating the future: Predictions for PR agencies in 2024
Navigating the future: Predictions for PR agencies in 2024
Embrace data-driven decisions, prove your value and stay agile to succeed in 2024, says Paprika Software's managing director Nick Tomlinson.
In partnership with
Paprika Software
What’s in store for 2024: A roundtable discussion
What’s in store for 2024: A roundtable discussion
Data. Technology. Staffing. The workplace. Comms leaders, such as those who joined this recent Meltwater-hosted roundtable, are thinking about these issues — and the factors that will impact them moving forward — more than ever.
In partnership with
Greater expectations
Greater expectations
This year’s Global Comms Report drills deep into topics ranging from comms pros' intensifying efforts to move the business needle to the rising consideration being given to what the optimal workplace setting truly is.
In partnership with

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