Programming note: PRWeek's daily newsletters — the Breakfast Briefing, Healthcare Daily and Dashboard Daily — will be taking the day off Monday for Memorial Day. But the Breakfast Briefing will be back bright and early on Tuesday morning.
The political response to Tuesday's horrible mass shooting in which 21 people were killed will continue to play out over the weekend. President Joe Biden and first lady Jill Biden are set to travel to Uvalde, Texas, to meet with victims' families, as well as community and faith leaders, on Sunday.
Texas Governor Greg Abbott has backed out of the NRA's conference in Dallas this weekend, though he plans to address the gathering via video recording. Also pulling out were musicians Don McLean and Lee Greenwood. Former President Donald Trump and Texas Republican Sen. Ted Cruz are still set to attend. The gun-rights organization said it is planning to "reflect" on the school shooting at its annual gathering.
Pressure continues to mount on local authorities as more questions emerge about why local police in Uvalde did not confront the gunman more aggressively, especially after a Thursday press conference by local law enforcement created more questions than answers about the police response. The Associated Press reported on Wednesday that parents and other onlookers gathered outside the school during the shooting begged officers to do more to stop the massacre.
The New York Yankees and the Tampa Bay Rays teamed up on Thursday night to forego game coverage on social media and instead tweet facts about gun violence. The Rays also made a $50,000 donation to gun-control organization Everytown for Gun Safety.
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