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Breakfast Briefing  |  April 10th 2021

THIS WEEK: Don't miss PRWeek Connect, a global virtual conference on April 13. Sessions will focus on the most important topics in comms and feature leaders such as WPP's Mark Read and from companies such as Mattel, Google, J&J and more. As a loyal PRWeek Subscriber, we're offering you one complimentary VIP pass to the event. Click here to secure your VIP ticket using the code: PRWSUBUS

This year's Salary Survey Premium Edition delves deep into matters of compensation, job satisfaction, recruitment, retention and more. Coupled with extensive data about the impact of COVID-19 and more gender pay comparisons than ever before, the 2021 version is a must-read. Click here to download.

Take part in the next Communications Bellwether Survey

Dashboard Daily is here! Go here to register. Don't miss out!

New this morning: Holding company Next 15 has acquired Shopper Media Group, as well as subsidiaries Capture Marketing, Lobster Agency and Threefold Agency. Commerce marketing firm Shopper Media, whose clients include Deliveroo and McCain Foods, will continue to operate as an independent brand within the holding company. Next 15’s PR firms include M Booth, Archetype and Outcast, which had a change in leadership this week. 

What does a former top Republican campaign strategist turned agency cofounder think about the corporate response to Georgia’s new voting law? Check out the latest edition of The PR Week to find out, as Terry Sullivan, founding partner of Firehouse Strategies, guest stars. 

McDonald’s is planning to close hundreds of restaurants within Walmart locations. One reason: fewer shoppers are sticking around for a meal during the COVID-19 pandemic. The fast-food giant will continue to operate about 150 restaurants inside Walmarts, according to The Wall Street Journal. 

Adidas and Vice Media are teaming up for a sustainability campaign. The brands are projecting a seven-minute video depicting how plastic can be recycled into a pair of Adidas Stan Smith sneakers for the next three nights at the Brooklyn Public Library at Grand Army Plaza. Adidas has pledged that its Stan Smith line will be made 100% out of ecofriendly materials by 2024. 

Nike has settled its lawsuit with collective MSCHF Product Studio, which has agreed to repurchase all of the “Satan shoes” in circulation at their original price. MSCHF’s lawyers are claiming a publicity win for the studio and client Lil’ Nas X, saying it “distributed these shoes to make a statement, and thanks to the lawsuit and all of the publicity that came from it, that statement reached far more corners than we expected.” 

Go here to email Breakfast Briefing author Frank Washkuch. 

1. The PR Week: 4.9.2021: Terry Sullivan, Firehouse Strategies
2. Coronavirus Briefing: Controlling the crowds, navigating the landscape, smoothing the way
3. How Good Humor is spreading the word about its new, RZA-created jingle
4. The Vaccine Project Newsletter: We can do this, it’s up to … us
5. Outcast names Elizabeth McNichols as CEO
6. Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
7. Twitter: Performance is our ‘Number One’ focus in 2021
8. Publishers view end of the cookie as an opportunity to work with brands
9. SmartMedia Technologies rolls out self-service platform

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Coffee Break with Archetype’s Helena Maus Coffee Break with Archetype’s Helena Maus
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