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New this morning: Holding company Next 15 has acquired Shopper Media Group, as well as subsidiaries Capture Marketing, Lobster Agency and Threefold Agency. Commerce marketing firm Shopper Media, whose clients include Deliveroo and McCain Foods, will continue to operate as an independent brand within the holding company. Next 15’s PR firms include M Booth, Archetype and Outcast, which had a change in leadership this week.
What does a former top Republican campaign strategist turned agency cofounder think about the corporate response to Georgia’s new voting law? Check out the latest edition of The PR Week to find out, as Terry Sullivan, founding partner of Firehouse Strategies, guest stars.
McDonald’s is planning to close hundreds of restaurants within Walmart locations. One reason: fewer shoppers are sticking around for a meal during the COVID-19 pandemic. The fast-food giant will continue to operate about 150 restaurants inside Walmarts, according to The Wall Street Journal.
Adidas and Vice Media are teaming up for a sustainability campaign. The brands are projecting a seven-minute video depicting how plastic can be recycled into a pair of Adidas Stan Smith sneakers for the next three nights at the Brooklyn Public Library at Grand Army Plaza. Adidas has pledged that its Stan Smith line will be made 100% out of ecofriendly materials by 2024.
Nike has settled its lawsuit with collective MSCHF Product Studio, which has agreed to repurchase all of the “Satan shoes” in circulation at their original price. MSCHF’s lawyers are claiming a publicity win for the studio and client Lil’ Nas X, saying it “distributed these shoes to make a statement, and thanks to the lawsuit and all of the publicity that came from it, that statement reached far more corners than we expected.”
Go here to email Breakfast Briefing author Frank Washkuch.
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