PR Week Follow us:
Breakfast Briefing  |  February 27th 2021

Industry leaders recently gathered to highlight specific possibilities CommsTech can either avail or amplify for all PR pros. Click here to access these insights.

Dashboard Daily is here! Go here to register. Don't miss out!

CommsTech. A boom in audio-only social platforms. The impact of a new administration on the tech sector. Learn about this and more by attending PRWeek Convene: Trust in Technology this Thursday.

There's just a little more time to enter the Brand Film Awards. Extended deadline is March 4. 

Cision is set to acquire Brandwatch for $450 million. This move will combine two companies in their respective industries -- Cision provides clients with news distribution, media monitoring and analysis, while Brandwatch provides digital consumer intelligence and social media listening capabilities -- and will bring customers the benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The deal is expected to close in Q2 2021. Cision CEO Abel Clark and Brandwatch founder and CEO Giles Palmer gave PRWeek all the details.

Move the Needle. That’s the name of a campaign from Business Roundtable to support President Joe Biden in rolling out COVID-19 vaccines, increasing vaccine uptake and encouraging people to wear masks. "America’s leading employers will ramp up engagement with their employees, suppliers and customers to advance wider and consistent adoption of COVID-19 safety practices and vaccines," according to the announcement. The campaign will push the hashtag #IGottheShot and will carry across digital platforms, radio and national cable television.

So, is it Mr. Potato Head or not? Hasbro created confusion on Thursday when it announced that it would drop the “Mr.” from the brand’s name in order to be more inclusive and so all could feel “welcome in the Potato Head world.” Some people were really unhappy with the news. Later in the day, Hasbro clarified in a tweet that it’s just the branding on the box that will say “Potato Head.” The Mr. and Mrs. Potato Head characters will still exist.

An Oreo tweet is getting mixed reactions. The cookie brand tweeted “Trans people exist,” after Rep. Marjorie Taylor Greene posted an offending statement outside her office to troll colleague Rep. Marie Newman, who has a trans child. Replies to the tweet have varied in tone: Some love it and welcome the support, while others say it’s empty virtue signaling.

Listen. On this week’s PRWeek podcast episode, Day One Agency cofounder and CEO Josh Rosenberg joined PRWeek editorial director Steve Barrett and executive editor Frank Washkuch to talk about the challenges that agencies face after a year of COVID-19 and the value to brands of an effective social media campaign. You can listen to the episode here.

Go here to email Breakfast Briefing author Diana Bradley. 

1. Cision to acquire Brandwatch for $450 million
2. General Motors hires Facebook’s Daniel Roberts for innovation, growth comms
3. The PR Week: 2.25.2021: Josh Rosenberg, Day One Agency
4. Coronavirus Briefing: Knowledge, roadblocks and pain
5. Five Key Communication Learnings from COVID-19 Clinical Trials
6. Konnect Agency promotes Amanda Bialek to president
7. Millennials, how do you feel about Dunkin’ jumping on avocado toast trend (5 years late)?
8. Pandemic has impacted Gen Z career paths
9. Hyundai names global CMO
10. Move over, chocolate: 20k people entered contest to win heart-shaped box of cheese for Valentine’s Day
11. Healio launches programmatic advertising platform
Video: Lessons from a year that changed PR forever


   Partner Content

The path to equity at your organization

Partner Content   

Most want to achieve progress on justice, equity, diversity and inclusion (JEDI). The leaders who gathered at a recent Porter Novelli-hosted roundtable provided tactical counsel to do so.


The State of the PR Nation
State of the PR Nation State of the PR Nation
Agencies and in-house teams around the country talk about the harrowing past 9 months and how they've responded to the COVID-19 pandemic.
Take a few minutes for...
Coffee Break with Crocs' Heidi Cooley Coffee Break with Crocs' Heidi Cooley
Crocs’ head of global marketing dishes on the company’s positive 2020 Q4 and full-year financials, social media strategy, UN Foundation link-up and new sandal launch.

Top jobs of the month

To post a job on click here.

PRWeek Careers brings you the best industry resource for landing your next career move. delivers career-related news, expert advice, and the latest job openings in the industry. Upload your resume today and start taking advantage of all that has to offer.


Advertise with us | Unsubscribe from PRWeek Breakfast Briefing | Manage email preferences
Want more of PR's latest? Join the PRWeek global community
You are receiving email as: %%EMAIL%%
View Privacy Policy and Terms of Service
© %%format(mailing_send_date,"yyyy")%% Haymarket Media Group | 275 7th Avenue, 10th Floor | New York, NY 10001