PR Week Follow us:
Breakfast Briefing  |  October 18th 2019

Last night industry pros gathered in the Windy City to celebrate the first PRWeek Purpose Awards, recognizing activations that use creative ideas to genuinely further positive causes and also acknowledging the organizations and individuals behind them. Check out the full list of inaugural Purpose Awards honorees here. Congratulations to the winners! 

Comms pros shouldn’t be afraid of intuition and "getting out of" their data sometimes, Disney’s former head of innovation and creativity Duncan Wardle said at the PRWeek Conference in Chicago on Wednesday. He noted that in focus groups, consumers tend to say what they think a company wants to hear. If a brand wants real insight, they need to spend time with consumers in their home.

What to do if the CEO asks you to give your company something to believe in. That’s what Mondelez CEO Dirk Van de Put tasked CMO Martin Renaud and Russ Dyer, VP and chief of communications and government affairs, with in 2017. Renaud and Dyer provided a breakdown to PRWeek Conference attendees of what they did.

While you’re not checking for day two coverage of our conference, here’s something else to look out for on Thursday: Mark Zuckerberg’s speech on free expression. The Facebook CEO wrote in a…you guessed it… Facebook post that he plans to live-stream a speech today about his views "on voice and free expression." He said his speech will include his opinion on why "voice is important, how giving people voice and bringing people together go hand in hand, how we might address the challenges that more voice and the internet introduce, and the major threats to free expression around the world."

Nancy Pelosi shows how to respond to a bully on Twitter. President Donald Trump tweeted an image of House Speaker Pelosi during a heated White House meeting with the caption, "Nervous Nancy’s unhinged meltdown!" Pelosi responded by making the image her Twitter cover photo. Pelosi's deputy chief of staff Drew Hammill tweeted, "Thanks for the new cover photo @realDonaldTrump!"

Go here to email Breakfast Briefing author Diana Bradley.

1. The 2019 Purpose Awards
2. Five steps from Mondelez you can take to mobilize purpose
3. Disney alum Duncan Wardle: For real insights, spend time with customers in their homes
4. PRDecoded kicks off with former Chicago Bear, GENYOUth
5. Crocs sees instant success on TikTok
6. Weber Shandwick promotes Sara Gavin to chief client officer
7. Study: Fortnite wins brand royale

  Authenticity is key for purpose driven communication with consumers 



Partner Content



With purpose comes new challenges; is your company prepared? 


         Partner Content 

By and large, corporations have comprehensive crisis plans focused on damage control. How many are prepared to navigate these socially and politically charged waters with an eye toward benefit, not just risk mitigation? .
Agency Business Report 2019
Rankings Tables: PRWeek Agency Business Report 2019
Rankings Tables are set to Global Rankings as the default tab. To select from 23 other regional or practice sector data views, toggle between the different tabs.

Top jobs of the month

To post a job on click here.

PRWeek Careers brings you the best industry resource for landing your next career move. delivers career-related news, expert advice, and the latest job openings in the industry. Upload your resume today and start taking advantage of all that has to offer.


Advertise with us | Unsubscribe from PRWeek Breakfast Briefing | Manage email preferences
Want more of PR's latest? Join the PRWeek global community
You are receiving email as: %%EMAIL%%
View Privacy Policy and Terms of Service
© 2019 Haymarket Media Group | 275 7th Avenue, 10th Floor | New York, NY 10001