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Industry leaders recently gathered to highlight specific possibilities CommsTech can either avail or amplify for all PR pros. Click here to access these insights.
CommsTech. A boom in audio-only social platforms. The impact of a new administration on the tech sector. Learn about this and more by attending PRWeek Convene: Trust in Technology this Thursday.
Cision is set to acquire Brandwatch for $450 million. This move will combine two companies in their respective industries -- Cision provides clients with news distribution, media monitoring and analysis, while Brandwatch provides digital consumer intelligence and social media listening capabilities -- and will bring customers the benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The deal is expected to close in Q2 2021. Cision CEO Abel Clark and Brandwatch founder and CEO Giles Palmer gave PRWeek all the details.
Move the Needle. That’s the name of a campaign from Business Roundtable to support President Joe Biden in rolling out COVID-19 vaccines, increasing vaccine uptake and encouraging people to wear masks. "America’s leading employers will ramp up engagement with their employees, suppliers and customers to advance wider and consistent adoption of COVID-19 safety practices and vaccines," according to the announcement. The campaign will push the hashtag #IGottheShot and will carry across digital platforms, radio and national cable television.
So, is it Mr. Potato Head or not? Hasbro created confusion on Thursday when it announced that it would drop the “Mr.” from the brand’s name in order to be more inclusive and so all could feel “welcome in the Potato Head world.” Some people were really unhappy with the news. Later in the day, Hasbro clarified in a tweet that it’s just the branding on the box that will say “Potato Head.” The Mr. and Mrs. Potato Head characters will still exist.
An Oreo tweet is getting mixed reactions. The cookie brand tweeted “Trans people exist,” after Rep. Marjorie Taylor Greene posted an offending statement outside her office to troll colleague Rep. Marie Newman, who has a trans child. Replies to the tweet have varied in tone: Some love it and welcome the support, while others say it’s empty virtue signaling.
Listen. On this week’s PRWeek podcast episode, Day One Agency cofounder and CEO Josh Rosenberg joined PRWeek editorial director Steve Barrett and executive editor Frank Washkuch to talk about the challenges that agencies face after a year of COVID-19 and the value to brands of an effective social media campaign. You can listen to the episode here.
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