October 16th 2021
Breakfast Briefing

New on PRWeek this morning: The Fragrance Foundation selects Finn Partners as its global AOR to lead DEI strategy and communications. Led by Finn global chief diversity officer and head of multicultural marketing Helen Shelton, the firm will be responsible for creating outreach programs in education, recruitment and mentoring for the #FragranceForwardTTF initiative, and all other communications. Read all about it here

The Food and Drug Administration’s vaccine advisory panel is meeting shortly to vote on whether to authorize booster shots of Johnson & Johnson’s single-dose coronavirus vaccine. The discussion could get messy. An analysis published Wednesday of J&J's application for the booster raised questions about the strength of the data and the methods used to gather it.

The White House links climate change to the economy. In a report released this morning, top White House aides say climate change poses "systemic risks" to the U.S. financial system. The report goes on to outline plans to build an economy resilient to disruptions from climate change, including weaving climate-risk policies into budget forecasts, FEMA plans, Labor Department investment decisions and Department of Housing and Urban Development plans for federally insured or guaranteed mortgages.  

LinkedIn will shut down in China. The professional networking service plans to halt operations later this year, citing “a significantly more challenging operating environment and greater compliance requirements” after years of censoring posts from Chinese users. LinkedIn will instead offer a new app focused solely on job postings for the market without networking features. 

Listen: On this week’s episode of The PR Week podcast, PRWeek editorial director Steve Barrett is joined by Kristal Howard, director of media relations and corporate communications at Kroger and 2021 Purpose Awards jury chair. Howard talks about her main takeaways from the awards and the PRDecoded: Purpose Transformed Conference. Check it out here.


Go here to email Breakfast Briefing author Aleda Stam. 

We are now accepting entries for PRWeek's Best Places to Work 2021. If you are interested in participating, please contact us at bestplacestowork@prweek.com.

This year's Salary Survey Premium Edition delves deep into matters of compensation, job satisfaction, recruitment, retention and more. Click here to download.

The winners of the 2021 Purpose Awards
How Peloton took a stand against racism ‘in the most unapologetic way’
How GM plans to live up to its pledge to be a zero-emissions company
Medtronic promotes Amy Jo Meyer to VP of corporate comms
Pernod Ricard’s Ann Mukherjee is on a crusade to build companies around communicators
Havas mandates hybrid in-office requirement for U.S. employees
How brands can advocate for the LGBTQ+ community
Purpose brings PR world back together after two years
Would you leave your current job to become a hotel bathtub tester? How about a chief cheese officer?
Partner content
Earned media: A new narrative about its value and power
Earned media: A new narrative about its value and power
Sales. Stock price. Attention of key audiences. Earned media impacts all this and more. As underscored during this recent Memo-hosted roundtable, this can all be measured by comms, which further raises its C-suite status.
In partnership with
Bringing harmony to purpose efforts, a podcast sponsored by Porter Novelli
Bringing harmony to purpose efforts, a podcast sponsored by Porter Novelli
Featuring Harvey Mason, Jr., CEO of The Recording Academy, and Sean Smith, EVP and head of corporate counsel practice, Porter Novelli.
In partnership with
Porter Novelli
Building the home sector’s future, a podcast sponsored by G&S Business Communications
Building the home sector’s future, a podcast sponsored by G&S Business Communications
Featuring Ben Boyd, VP of comms and community relations, Lowe’s Companies, and Meredith Topalanchik, MD at G&S Business Communications.
40 Under 40 2021
40 Under 40 2021 - Stephen Snart, Hyatt
40 Under 40 2021 - Stephen Snart, Hyatt
Director, global corporate and issues communications, 36
40 Under 40 2021
40 Under 40 2021
The rising stars that make up this year’s group of honorees represent the bright future of the PR industry.
Power List 2021
38. Matt Neale, Golin
38. Matt Neale, Golin
The CEO is hoping the growth of the Interpublic Group agency’s creative and strategy teams will help the convergence of paid and earned media.
PRWeek US Power List 2021
PRWeek US Power List 2021
The 15th annual PRWeek Power List reflects an extraordinary year of crisis and disruption and features 24 new names in the top 50 players in the PR industry.

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