Overview

As the world becomes even more digitally entwined, PR and marketing professionals have had to assess business agility, strategies and creativity in order to meet the demands of the new digital age, all whilst navigating a new realm of maintaining relationships from afar.


Campaign and PRWeek's B2B Summit, brought together comms and marketing professionals to discuss how they have adapted to these new pressures, why B2B has been propelled to the forefront and the challenges this increased interest has exposed.


With topics such as curating creativity, business agility, and humanising campaigns, the B2B Summit offered a deep dive into the areas which matter most to developing brand visibility, demographic reach and fruitful business partnerships.


Missed the event? Don't worry - all the content is available on-demand until 23 December.


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Key speakers included

  • Lucy Linthwaite, External Communications Leader, IBM

  • Melanie Derome, Global Social Impact Public Relations, Dell

  • Amy Lawson, Executive Vice President, Global Head of Communications, Sage

  • Alexandra Frean, Head of Corporate Affairs, Starling Bank

  • Zoe Hominick, Head of Business Marketing and CEX, O2 Business

  • Sarah Jenkins, Managing Director, Saatchi & Saatchi

  • Billy Hamilton-Stent, Chief Strategy Officer, Octopus Group

  • Stefan Doering, Brand Strategy Lead, PwC UK

  • Barnaby Barron, Head of UK Analysis, Cision

  • Isobel Sita-Lumsden, Head of B2B Marketing, Europe, TikTok

  • Scott Allen, Global Marketing Development & Strategy Director, Microsoft

  • Claire Gosnell, Global Head of Brand, Communications and Marketing, Clifford Chance

Key themes

  • Curating creativity to beat the ‘boring’ in B2B
  • Business agility and pivoting your PR strategy to meet enhanced digitalisation
  • The personalisation push and humanising marketing campaigns

    Subthemes

    • Third party PR and leveraging earned media
      Does brand purpose matter?
    • Diversity and inclusion in the B2B landscape
    • Differentiation and propelling brand visibility
      Snackable content and tailoring channel-appropriate media
      The role of measurement and looking beyond ROI
    • Martech and simplifying marketing processes
    • The rise of BETAs and the changing workforce

Why purchase an on-demand ticket?

  • Learn from B2B professionals on how to transform your PR and marketing strategies to meet the new demands of the digital age

  • Connect with brands, agencies and solution providers to expand client base and demographic reach
  • Arm your brand with market-leading strategies to grow your visibility

  • Develop ideas on how to enhance creativity, even on a budget, to enhance brand differentiation


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Speaking opportunities
Please contact Benita on +44 (0)20 8267 3128 or benita.igbinedion@haymarket.com.

Sponsorship opportunities
Please contact Jess: jessica.wain@haymarket.com

General enquires
Please call +44 (0)20 8267 4011 or email conferences@haymarket.com.