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Building trust, driving results: Nurturing authentic connections in influencer marketing
Do influencers and brands want the same thing? Delegates at a recent Influencer360 roundtable suggest the answer is yes – but authenticity and trust are needed.
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Progress over perfection: Empowering brands through transparent communication
Purpose-driven, trusted brands grow faster than those perceived as having less purpose. So why are so few brands embracing transparency?
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5 steps comms professionals can take to become more data-literate
Data is increasingly forming the backbone of many PR teams’ operations. During a panel discussion at the recent PR360, experts explained how they have embedded data into their day-to-day work – and the impact it is having.
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How newsrooms are changing in 2023… and how to pitch your story
PA Media’s editor-in-chief, Pete Clifton, predicts live video, data, and AI will change the newsroom in 2023 – and gives his top tips for pitching to the newsdesk.
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How to make the case for comms investment…even when budgets are tight
Continuing to invest in communications is critical during a downturn. But which metrics should comms teams use to make their case?
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Roundtable: Betting on authentic communications
For brand survival in these turbulent times, do communications need to be more authentic, transparent, and human? PRWeek and Management Today convened with a group of senior communications professionals for an exclusive roundtable dinner debate, in partnership with WE Communications.
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