Brandon Doerrer
ReporterBrandon reports on digital communications and advertising at PRWeek. He primarily covers emerging platforms and practices across paid and earned media, with a focus on how digital developments reshape brand experiences for consumers.
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Find more of Brandon's articles here.
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Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech.
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Tinder picks Movers+Shakers as social media and culture AOR
The agency will handle Tinder’s posts on TikTok, Instagram, X and Threads.
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What PR will look like in 25 years
Five PR pros look forward, and back, to predict what impact AI, social media and the incoming Gen Z workforce will have on comms by the time PRWeek hits 50.
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Game engine Unity changing fee policy that caused protests, death threats
The game-development tool provider planned to charge per install starting January 1, 2024.
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McCann launches global social and creator content studio
McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB.
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US Navy pits sailors against YouTubers in recruitment campaign
Season three of ‘Sailor VS’ continues to highlight different career paths within the Navy.
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Snap celebrates multicultural communities through AR monuments
The third and final installment of Snap’s Monumental Perspectives project covers the histories of diverse communities in Los Angeles.
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Why marketers still don’t have a going rate for creator campaigns
Creator marketing experts question if it’s even possible to come up with standard wages.
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Major publications not asked to review ‘Starfield’ video game in advance
Journalists wonder if developer Bethesda has cherry-picked outlets based on their prior coverage.
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TGI Fridays hires Spark as social media engagement agency
The indie firm will handle TGI Fridays’ accounts on Facebook, Instagram, TikTok and X, formerly known as Twitter.
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U.S. Open serves on Roblox
The campaign marks the U.S. Tennis Association’s Roblox debut.
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Coca-Cola developed NFTs, but that doesn’t mean they’re coming back
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
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Influencer marketing platform Captiv8 lays off eight employees, 3% of staff
Captiv8, which reportedly worked with Bud Light on its partnership with Dylan Mulvaney, confirmed that it conducted layoffs to “optimize our workforce.”
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Duolingo promotes Emmanuel Orssaud to CMO
He previously served as VP of marketing.
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The 'honeymoon phase is over' for Threads — here are the features that could bring brands back
As user count has declined, so has brand interest.
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BCW North America promotes Angelica Silverio to CFO
Emily Hallford and Adam Sechrist have also been upped to California market leader and head of earned media, respectively.
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Case study: How Final Fantasy reached new players on its 16th game
The 35-year-old video game series used athletes to bring new players around the world into the fold.
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Blizzard Entertainment enlists Twitch streamers to reveal John Cena Overwatch 2 campaign
The announcement was broadcast to more than 65,000 concurrent viewers of different Twitch streams.
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Blizzard Entertainment enlists Twitch streamers to reveal John Cena Overwatch 2 campaign
The announcement was broadcast to more than 65,000 concurrent viewers of different Twitch streams.
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Advertisers interested in U.S. super app — don’t expect it from X
X looks to beat rivals such as Meta, TikTok and Snap in bringing a super app to the U.S. for the first time, but digital advertising experts are skeptical it can overcome the hurdles ahead.