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Eulogy hires ex-Hill+Knowlton creative director
Eulogy has welcomed Greg Mitchell to its team – the first time the agency has hired a creative at director level.
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Weber Shandwick grows UK consumer offering with two leadership appointments
Weber Shandwick has promoted Jess Dyas and Katie Hill to key leadership roles in its UK consumer team.
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Influencer marketing in 2023 – what’s ahead? PRWeek asks the experts
PRWeek recently gathered top influencer specialists at some of the UK’s biggest PR agencies, quizzing them on the next era of influencer marketing. From ballooning pay rates to the enigmatic TikTok, our panellists shared their thoughts.
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Wagamama secures agency support for consumer PR
Wagamama has appointed Finn Partners as its retained consumer PR agency, working across major PR and earned influencer campaigns for 2023.
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‘Consumers will become influencers too’ – where will influencer marketing go in 2023?
PRWeek asked its panel of senior influencer specialists at top UK PR agencies to predict how influencer marketing will develop in 2023. Here are some of the most intriguing responses…
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The Ivors music awards switch PR agency after 14 years
Live music and events PR agency LD Communications has been appointed to handle PR for respected music ceremonies The Ivor Novello Awards.
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FTI hires insurance comms specialist from Lloyd’s of London
FTI Consulting has appointed Nathan Hambrook-Skinner as a senior director in strategic communications, aiming to strengthen its insurance comms capabilities in the EMEA region.
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The rise of the niches – who’s been missing out on influencer marketing?
At the mention of influencers, most of us picture the classic categories – beauty gurus, travel vloggers and gamers – but gone are the days when these sectors dominate entirely. Now, brands of all kinds can benefit from working with influencers, and those that haven’t tried are missing out.
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Sky boss discusses cost-of-living comms
Sky’s head of PR, product, Helen Nunn, spoke at PRWeek’s Year Ahead event on how to offer “relatively premium products” in a cost-of-living crisis.
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Have Veganuary and Dry January lost their sparkle?
PR specialists insist Veganuary and Dry January are important calendar hooks, but decreasing levels of online interaction suggest they might have lost their allure.
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Haribo puts UK PR and social account out to pitch
German confectionery company Haribo is seeking a new PR agency in the UK, PRWeek has learned.
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Grayling appoints UK head of Engage
Director Joe Cawley has been announced as the new UK head of Grayling Engage, responsible for stakeholder and community engagement practice.
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The PHA Group hires first creative director from Edelman
Mike Chivers is set to join The PHA Group as creative director, after a four-year stint at Edelman.
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‘We’re moving away from follower count’ – how is TikTok changing influencer marketing?
The next generation of social media stars is here, and it’s like nothing we’ve seen before. Thanks to the evolution of the internet and its many platforms, influencer marketing must also adapt to navigate these waters, and tackle one beast in particular: TikTok.
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‘There is a symbiotic relationship’ – How can PR maximise influencer co-operation?
PR professionals should be well aware by now that the best results in any collaboration stem from good communication and a strong relationship. Why is it, then, that only half (52 per cent) of experts say they heavily involve influencers in the creative process when building a campaign?
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‘We use conflict because sometimes we have no choice’ – TUC on comms strategy
The use of conflict to achieve a positive outcome was discussed by TUC comms chief Antonia Bance as part of PRWeek’s Year Ahead 2023 panel yesterday.
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Influencer costs rise as creators get ‘more savvy’ – but deals can be had
While costs and budgets are seldom an easy field to navigate, the rapid rise of influencer marketing and resultant lack of sturdy framework has skewed things significantly, says PRWeek’s influencer expert panel.
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Cognito expands internationally with German agency investment
Global financial, tech and climate comms specialist group Cognito has taken an equity stake in German PR firm Westend Medien, which will become Cognito DACH.
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Will Beyoncé’s reputation suffer as a result of her Dubai appearance?
Music superstar Beyoncé has riled up many of her fans by agreeing to a private performance at a Dubai hotel launch, for the reported fee of $24m. Was this payout big enough to make the potential career risk worth it, or is the singer confident that the whole thing will blow over quickly?
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Omnicom veteran becomes managing partner of global solutions network
The Next Practices Group has appointed former Omnicom and Ketchum senior executive David Gallagher as global chief executive of purpose and managing partner.
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