Sabrina Sanchez

Agency Business Report 2022: Startr Co.

The pandemic brought a sharper focus to this health-and-wellness specialty agency.

Agency Business Report 2022: Carson+Doyle

This Gen Z marketing and creative advertising specialist has moved into creating augmented reality lenses for brands.

Agency Business Report 2022: Youth Marketing Connection

The campus marketing agency rebounded and college students returned back to campus in 2021 as brands turn toward Gen Z.

Agency Business Report 2022: Salient Global

Data-based creative is the engine that drives this rapidly growing agency.

Pets in PR: Pinterest’s Kacy Ashley and her dog Harley

Of course she made an idea board for Harley on Pinterest.

LiquidSpace CEO Mark Gilbreath on the hybrid work debate

Gilbreath describes the value of hybrid work and how companies can embrace it for a better future.

Dusty the cat’s journey forever bonds reporters and one PR pro

In this edition of Pets in PR, we learn about Dusty and her human, NYPL’s Angela Montefinise.

How Indeed used edutainment to grow its TikTok audience

Indeed tapped into #CareerTok with fun facts and tips for young jobseekers.

Spotify acquires Podsights and Chartable to boost podcast measurement capabilities

Pimm the dog ‘worked’ in Bark’s office pre-pandemic. How she’s adjusted to WFH

In this edition of Pets in PR, we learn about Pimm and her human, Bark’s Stacie Grissom.

How the Ad Council used AI to personalize COVID-19 vaccine campaigns

The Ad Council partnered with Artsai to develop AI-optimized creative.

Just briefly

People moves, account wins and other comms news.

How to approach Super Bowl LVI marketing on Twitter

Having a strong brand voice is key, said Twitter Next’s Ryan Oliver.

Medtronic hires Jane Di Leo to lead comms in the Americas

She joins from American Express, where she served as VP and chief of staff of corporate affairs and communications.

Nielsen connects diverse-owned media companies with advertisers

The Diverse Media Equity program launched on Monday.

Just briefly

People moves, account wins and other comms news.

New campaign imagines the horrors of slavery captured on social media

The vertical film, by Stelo Stories and DuSable Museum of African American History, captures the life of a young boy kidnapped and enslaved in 1789.

Traliant, Mathison select SourceCode Communications as PR AOR

The firm will lead PR and brand recognition efforts for both accounts.

PAN Communications reorganizes leadership structure

The firm promoted several employees and added two leadership roles in a push to retain and diversify its workforce.

Just briefly

People moves, account wins and other comms news.