Sabrina Sanchez
ReporterReporter, Gen Z, diversity & inclusion, agency & brand purpose and lifestyle, youth trends in e-commerce
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Warning: Brands can’t stop themselves from joining the red flag trend
It got old in a hurry.
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NFTs for a cause: The Listen Charity to auction original work for underprivileged children
The NFTs are just one part of Listen’s 52-week campaign for global equity.
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Fragrance Foundation selects Finn Partners to lead DEI strategy and comms
The firm will be responsible for creating outreach programs and lead all communications for the organization’s DEI initiative.
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How brands can advocate for the LGBTQ+ community
Panelists at PRDecoded discussed the social impact and business imperative of properly representing diverse groups.
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CVS calls for filter detox in mental health campaign
The campaign addresses the pressure to fit certain body images, exacerbated by social media filters.
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The new workforce: What Gen Z wants from employers
The host of the Queen of Comm podcast on what her generation learned from virtual education and job-searching at PRDecoded.
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ColorComm’s 10th anniversary luncheon celebrates unity, urges support for each other
Women leaders from across the PR and comms industries call for mentorship and support.
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Givsly kicks off “Season Without Swag” to reduce ad agency waste
The campaign offers agencies a sustainable alternative to give back this holiday season.
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Just briefly
People moves, account wins and other comms news.
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SourceCode acquires creative firm Strike 2
The deal will help SourceCode bring advertising and creative capabilities in-house.
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How will advertisers respond to Facebook’s latest scandals?
Facebook whistleblower Frances Haugen accused the company of prioritizing profit over safety.
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Levinson Group wrangled Ozy Media crisis response
The firm was not retained after the company’s board of directors was dissolved on Friday.
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Just briefly
People moves, account wins and other comms news.
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Captiv8 offers pro bono services to BIPOC and LGBTQIA small businesses in diversity push
The influencer marketing company will also build features on its platform to promote creator representation.
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Stand Up to Cancer PSAs encourage Black and Hispanic people to get screened
The campaign also invites them to share health information to diversify cancer research.
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TikTok unveils fresh ad products, measurement and brand safety tools
The platform has also inked several e-commerce partnerships.
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The internet reacts to Health Canada’s rebranding of COVID-19 vaccine names
Twitter users poked fun at and criticized the branding for Pfizer, Moderna and AstraZeneca’s vaccines in Canada.
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Ad tech companies talk candidly about cookies
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
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Just briefly
People moves, account wins and other comms news.
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‘We’re going to have a big influence on what comes next’: Hispanic PR pros on making connections and passing the torch
The Museum of PR gathered a panel of young and experienced executives to discuss networking and coming together.