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Agency Business Report 2022: Startr Co.
The pandemic brought a sharper focus to this health-and-wellness specialty agency.
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Agency Business Report 2022: Carson+Doyle
This Gen Z marketing and creative advertising specialist has moved into creating augmented reality lenses for brands.
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Agency Business Report 2022: Youth Marketing Connection
The campus marketing agency rebounded and college students returned back to campus in 2021 as brands turn toward Gen Z.
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Agency Business Report 2022: Salient Global
Data-based creative is the engine that drives this rapidly growing agency.
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Pets in PR: Pinterest’s Kacy Ashley and her dog Harley
Of course she made an idea board for Harley on Pinterest.
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LiquidSpace CEO Mark Gilbreath on the hybrid work debate
Gilbreath describes the value of hybrid work and how companies can embrace it for a better future.
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Dusty the cat’s journey forever bonds reporters and one PR pro
In this edition of Pets in PR, we learn about Dusty and her human, NYPL’s Angela Montefinise.
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How Indeed used edutainment to grow its TikTok audience
Indeed tapped into #CareerTok with fun facts and tips for young jobseekers.
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Spotify acquires Podsights and Chartable to boost podcast measurement capabilities
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Pimm the dog ‘worked’ in Bark’s office pre-pandemic. How she’s adjusted to WFH
In this edition of Pets in PR, we learn about Pimm and her human, Bark’s Stacie Grissom.
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How the Ad Council used AI to personalize COVID-19 vaccine campaigns
The Ad Council partnered with Artsai to develop AI-optimized creative.
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Just briefly
People moves, account wins and other comms news.
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How to approach Super Bowl LVI marketing on Twitter
Having a strong brand voice is key, said Twitter Next’s Ryan Oliver.
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Medtronic hires Jane Di Leo to lead comms in the Americas
She joins from American Express, where she served as VP and chief of staff of corporate affairs and communications.
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Nielsen connects diverse-owned media companies with advertisers
The Diverse Media Equity program launched on Monday.
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Just briefly
People moves, account wins and other comms news.
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New campaign imagines the horrors of slavery captured on social media
The vertical film, by Stelo Stories and DuSable Museum of African American History, captures the life of a young boy kidnapped and enslaved in 1789.
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Traliant, Mathison select SourceCode Communications as PR AOR
The firm will lead PR and brand recognition efforts for both accounts.
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PAN Communications reorganizes leadership structure
The firm promoted several employees and added two leadership roles in a push to retain and diversify its workforce.
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Just briefly
People moves, account wins and other comms news.
Recent Articles by Sabrina Sanchez