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Yonder: 4 in 10 social posts about Beijing Winter Olympics are inauthentic
Chatter about the 2022 Winter Games in China is already heating up.
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Kite Hill brings on Jason Keller to lead digital strategy
Keller will head the agency’s digital audit and earned media amplification offerings.
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Employee communications companies SocialChorus, Dynamic Signal to merge
SocialChorus CEO Gary Nakamura is set to lead the combined company.
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Morning Consult hits unicorn status
The company announced a $60 million series B funding round at a $1.01 billion valuation.
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Salesforce, Proof Analytics build on partnership
Proof began offering BusinessGPS on Salesforce this year.
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Opmantek brings on Mulberry to boost brand awareness
Mulberry Marketing Communications is looking to increase demand for Opmantek’s services in North America.
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Cision launches Brandwatch-embedded app as it closes acquisition
The digital consumer intelligence company is the latest in a long string of deals by Cision.
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Eulogy teams up with Volume AI
The companies say the partnership will help brands integrate AI into brand marketing more easily.
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Channel Factory rolls out Conscious Project
It aims to address inherent bias in digital advertising.
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Key launches Fan Relationship Manager
FRM gives talent access to audience segmentation, brand preferences and daily behaviors.
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Khoros rolls out Spring Innovation Release
The overall focus of the release is to streamline the work of marketers while facilitating the creation of better customer connection and customer experience.
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StoryTap raises new funding round
The round was led by Refinery Ventures and StandUp Ventures.
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Knight Foundation funds AI adoption in newsrooms
Grants will go to the Associated Press and the Brown Institute, among other groups.
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Cubeiq helps Ad Council measure vaccination campaigns
The company is helping to gauge and ultimately improve strategy for pushes encouraging vaccinations.
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Frequence names Anna Enerio head of marketing
She’s an alum of Xerox’s PARC.
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Knotch rolls out consulting business for content marketers
The consulting arm would help marketers align content with objectives and measure it.
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The pandemic didn’t boost Instagram engagement
More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.
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Truthify wins patent for emotion-optimized tech
The platform analyzes consumer emotions as they watch video content.
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SRAX creates online community for investors
SRAX has hired Morgan-Lea Fogg to serve as community development manager.
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Ruder Finn rolls out Truth Vector anti-misinformation platform
CTO Tejas Totade is leading the offering.
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Recent Articles by Natasha Bach