-
Propel expands monitoring via LexisNexis partnership
Its PRM3 tool has capabilities including online, social and broadcast monitoring.
-
Playsee adds Boards feature
It helps users interact with others in their communities.
-
Talkwalker adds large language models
The enhancements will give users insights in less time, the company says.
-
Pitch platform PRophet teams with public-speaking app Yoodli
Yoodli will help PRophet users improve their public-speaking skills for media interviews.
-
Info Edge Ventures backs ShortTok
ShortTok is the creator of an automated visual-storytelling technology.
-
Talkwalker names Lokdeep Singh as CEO
He’s served as EVP and chief product officer at the company.
-
Muck Rack: Two-thirds of PR pros say it’s still difficult to tie earned media to business results
The report also dives into the metrics they’re using to gauge success.
-
Market Enginuity launches podcast-focused spinoff
Called Soundrise, it will help advertisers reach some of the biggest podcasts.
-
Issuer Direct acquires Newswire
The deal will grow Issuer Direct’s communications revenue by more than 80%, it said.
-
Propel launches follow-up tool
Called Follow-Up Assist, it augments Propel’s Gmail and Outlook plugins.
-
Memo names Katrina Dene first head of comms
She’s worked at Stack Overflow and HackerOne.
-
Note to PR pros: Podcasters are busy. Plus other tips for pitching them
Muck Rack’s State of Podcasting report also explores what irks podcasters about pitches.
-
Study: Only four in 10 marketers are using predictive analytics
New research from Khoros and Talkwalker also found that three in four consumers have changed their behavior due to the pandemic, meaning they want quicker action by brands.
-
Stagwell acquires insights platform Maru
The holding company also recently bought Apollo Program.
-
Olmstead Williams inks cybersecurity partnership with Digijaks
The deal will give OWC clients access to crisis communications tools.
-
Public speaking site Yoodli teams with Toastmasters International
Yoodli gives feedback on communications skills and body language.
-
Worldcom launches crisis preparedness service
Called Salus, the service helps clients avert threats.
-
Toluna Start adds multimarket research capabilities
The additions will allow Toluna users to survey people across markets.
-
MuckRack expands podcast database
The podcast library is launching with 35 million episodes and 19,000 verified podcasters.
-
Gumball adds podcast ad impression measurement feature
Gumshoe enables ad impression measurement from host-read ads.
Recent Articles by Natasha Bach