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What to make of the news
Ours is an age during which all key stakeholders look to brands for societal leadership. So when major news stories break, those brands are expected to take stands – publicly. Should they always do so, though? And when they do so, how? These questions and others are tackled during this NetBase Quid-hosted webcast.
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A new lens on the brand experience
The pandemic forced brands to get more creative in establishing relationships with all key stakeholders. As evidenced by the conversation among the leaders who convened for this Red Havas-hosted roundtable, comms pros have tapped into culture, new platforms and innovative content strategies to meet the moment.
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Simultaneous evolution: Empowered communicators help businesses transform
With that long-elusive seat at the table as secure as it has ever been, comms is expanding its influence to help shape – and re-shape, as needed – the overall business. Industry leaders recently gathered to detail how.
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Making the most of social conversation
Incredibly valuable lessons for brands can be gleaned from what consumers talk about on digital channels. Many such takeaways are highlighted by the leaders who joined this NetBase Quid-hosted roundtable.
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How comms can build on faith
While trust in business remains high, the same can’t be said of media or government. So finds the 2022 Edelman Trust Barometer. This roundtable of industry leaders delves deep into what that means for communicators.
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Make sure your message gets through
A recent roundtable, hosted by Memo, convened a diverse lineup of industry leaders who discussed tactics and analytics to ensure brand stories best resonate with each key audience.
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A seminal moment: Comms’ time to step up
PR has an opportunity to not only redefine itself as a discipline, but do so in a manner where it can impact business and society as it never has before. The leaders who gathered for this webcast offer education and inspiration as to how.
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Manufacturing: A deeper appreciation
Advanced manufacturing is misunderstood and underappreciated for its broader impact. Leaders from the sector gathered for this G&S Business Communications-hosted roundtable to share lessons and underscore key comms commonalities it has with other industries.
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Power List honorees discuss the future of comms
A collection of the PR industry’s elite recently gathered to highlight how technology, a holistic commitment to purpose and more are reshaping both how the discipline operates and is perceived.
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Mastering every stage of a PR crisis
Being prepared for when one happens. Reacting correctly when in the midst of one. Avoiding one entirely. As it relates to PR crisis, you’ll want to achieve at least one of these results. This recent NetBase Quid webcast will help you do that.
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Understanding your stakeholders: The great balancing act
The audiences brands care most about today are more fluid in sentiment and expectations than ever. This Yonder-hosted roundtable convened industry leaders to discuss how comms can not only navigate that, but get ahead of it.
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Fixing the agency diversity conundrum
Executives explore what their firms can do better to create a more representative workforce.
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How to protect a brand amid misinformation
Executives from AI company Yonder provide practical tips for PR pros looking to respond to authentic and inauthentic online reputation attacks.
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Why prioritizing worker wellness remains more vital than ever
Comms leaders underscore the importance of building a healthier corporate culture as an anchor during challenging times.
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Coronavirus Briefing: Protest-related spikes, brand pivots and the unfolding eldercare tragedy
This week’s Coronavirus Briefing is 979 words and will take you five minutes to read.
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Coronavirus Briefing: Traveling, gardening and the politicizing of a life-saving drug
Today’s Coronavirus Briefing is 1,101 words and will take you five minutes to read.
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Coronavirus Briefing: Space, Vegas, event planning and double standards
Today’s Coronavirus Briefing is 1,326 words and will take you six minutes to read.
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Coronavirus Briefing: Zoom, hydroxychloroquine and tap dancing bellhops
Today’s Coronavirus Briefing is 769 words and will take you four minutes to read.
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Coronavirus Briefing: Faces on screens, kitchen sinks as windows to our soul and the fierceness of flowers
Today’s Coronavirus Briefing is 1,201 words and will take you six minutes to read.
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Coronavirus Briefing: Rebels, resilience and regulated testing
Today’s Coronavirus Briefing is 1,017 words and will take you five minutes to read.
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