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‘Young people don't know or care about PR, our job is to go and inspire them' – Warren Johnson
The W Communications founder says the industry needs to inspire primary school-aged children in outreach programmes, while Xaxis director Akama Davies says the industry is at a disadvantage to other professions in attracting diverse talent.
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‘Scaling a PR business during COVID-19 has been a whirlwind’ – Lynn PR founder
One of PRWeek’s 'agencies to watch in 2020', Lynn PR has scaled impressively during the coronavirus crisis, but for founder Shayoni Lynn the experience has been surreal.
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UAE-Israel Business Council hires PR agency
The council was formed to help foster closer relationships between the two nations after they signed a historic agreement to normalise relations.
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International Renewable Energy Agency appoints Leidar for comms brief
The Abu Dhabi-based International Renewable Energy Agency (Irena) has appointed international comms consultancy Leidar, following a competitive pitch process.
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Global Institute for Disease Elimination hires Gong to lead communications
The Global Institute for Disease Elimination (Glide) has appointed Gong Communications to lead its comms activity.
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Grand Millennium Hotel books PR agency for UAE
Grand Millennium Hotel Business Bay has appointed Brazen MENA to handle its public relations in the UAE.
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Rugby League World Cup 2021 chooses PR agency for showpiece event
Hatch has been appointed by Rugby League World Cup 2021 to deliver PR, social media strategy and community management for its social media channels.
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Ex-Guardian CEO teams up with The Communications Store to launch new agency
David Pemsel, former chief executive of Guardian Media Group, has set up a brand-building and comms agency with The Communications Store (TCS) chief executive Julietta Dexter and chief creative officer Daniel Marks. As a result, TCS will operate as ScienceMagic.Inc with immediate effect.
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Pitch Update: Kellogg's, Chelsea FC, West Ham, Testcard, Manifest, Frank and more
PRWeek's weekly round-up of pitches and account moves.
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The Kraken partners with gaming visionary for Halloween experience
The Kraken Rum has teamed up with video game writer, director and visionary John Zurhellen to create an online video game to mark Halloween. The campaign is being delivered by Cow PR.
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Movers & Shakers: Omnicom, Four Communications, Marco, Taylor Bennett Foundation and more
PRWeek's weekly round-up of industry hires, departures and promotions.
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Marco hires tourism comms veteran to global role amid recruitment spree
Marco has appointed tourism communications leader, Tomás Matesanz, as its global business development and innovation officer. The agency has also won a raft of new clients.
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Rennie teams up with Tinder in food love campaign
Bayer-owned heartburn and indigestion brand Rennie has launched a Tinder campaign calling on food lovers to swipe right on their favourite foods. The creative is the latest work by Unity.
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Manifest wins retained global talent investment client
International talent investor Entrepreneur First has appointed Manifest to handle UK communications and provide global support on a retained basis.
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Dame Heather Rabbatts joins global comms group in senior role
Four Communications Group has appointed Dame Heather Rabbatts as its new chair.
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Where are they now? Thomas Cook’s senior comms team in new roles
A year on from Thomas Cook Group's collapse, its senior comms executives have landed roles across various sectors. PRWeek tracks them down in this special report.
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Alice Macandrew: Corporate affairs critical as businesses must close ‘talk' and 'walk’ gap
Companies are placing a greater value on corporate affairs due to the coronavirus crisis and this bodes well for practitioners, an industry leader has claimed, while lamenting how "well run, well capitalised" brands in travel are facing an existential threat.
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New agency Boldspace signs up Premier League club
Boldspace has signed up West Ham United as one of the first clients of its data and analytics platform, BoldLens.
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Kellogg’s hires UK comms agency for 'stellar portfolio of brands'
Publicasity has been appointed to manage the trade media support for cereal behemoth Kellogg’s.
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Chelsea FC's digital ventures arm looking for PR agency
Chelsea FC’s digital arm is looking for a communications agency to help launch a new exercise product, PRWeek has learned.
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