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Community engagement expert calls for balanced reporting in counter-terrorism debate
The Prevent programme - part of the Government's counter-terrorism strategy aimed at preventing extremism - is being blighted by unbalanced reporting, according to one of Britain's leading experts on deradicalisation.
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Case study: Perks of the job prompt 32 per cent rise in students choosing nursing degrees
A campaign created by Grayling for Health Education England has elevated nursing as a career choice to the extent that the number of students choosing to study nursing at university rose by a third last year.
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Menacing take on normal life for sexual consent campaign
Everyday scenarios, such as being offered a free food sample in the supermarket, take a sinister turn in a series of disturbing films made by police forces to highlight the issue of sexual consent.
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Case study: Police stop preaching in safety campaign to reach a third of all shoppers
For the first time, the Police Intellectual Property Crime Unit (PIPCU) went with positive messaging in a campaign warning people about the dangers of dodgy electrical products that could cause electric shocks or house fires.
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Campaign nudges public to pharmacists rather than GPs for minor ailments
A major behaviour-change campaign launched by NHS England this week urges people with minor medical problems to see their local pharmacist for advice rather than a doctor in the first instance.
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Regulator raps Nova Laboratories for marketing breach
Nova Laboratories has been reprimanded by the Medicines and Healthcare Products Regulatory Agency for breaking the rules over the marketing of unlicensed medicines.
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Regulation vs creativity, health tech and why the sector is meaningful: Inside the mind of WPP's international health leader
More than 1,000 people report to Claire Gillis, international head of WPP's health practice, in a role which involves pulling together the company's health agencies to offer integrated solutions. In an interview with PRWeek, she talks about why stringent regulations should be no barrier to creativity, the impact of health tech on the sector and her motivation for working in healthcare.
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Maitland and Will.i.am join forces in campaign against cancer
Corporate and financial specialist Maitland/AMO is backing a celebrity-led campaign featuring Will.i.am and a host of music stars in a bid to get their fanbases to combat cancer.
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Health comms agency rebrands with SIM-shaped logo
Brighton-based health and social care agency On The Level PR has completed a rebranding exercise which began last year, carried out by web design and marketing firm Isev.
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Vexatious, expensive and lacking support: Government failing on FOI, think tank warns
The government is disclosing less and less information under Freedom of Information laws, with refusals of FOI requests at record levels, according to the Institute for Government (IfG).
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Local luminaries unite to promote council's 'Discover Our Land' campaign
The Duchess of Northumberland, folk singer Billy Mitchell, and former Newcastle United Football Club chairman Sir John Hall are among more than a dozen ambassadors fronting a campaign by Northumberland County Council to promote the area.
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Exclusive: Tourism chiefs on charm offensive as Brexit looms
VisitBritain is to mount a £1.7m campaign aimed at persuading travellers from European countries to continue to come to Britain, amid concerns over a "slowdown" in tourism, PRWeek can reveal.
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Health and safety campaign declares war on dust
A new publicity drive by the Health and Safety Executive (HSE) is warning construction companies of the dangers that dust can pose to their workers, with a campaign encouraging builders to pose for selfies.
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Case study: Campaign featured in Daily Mail raises army of NHS volunteers
The Helpforce volunteering charity has recruited 33,000 people to give their time to the NHS for free, as a result of being chosen as the charity supported by the Daily Mail's 2018 Christmas campaign.
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Case study: Small change brings big results for local authority
Keeping it simple is at the heart of one of the most cost-effective comms campaigns ever devised, with an investment of little more than £100 resulting in a significant shift in behaviour.
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Case study: Peer pressure gets doctors to switch to online referrals
Focusing on one key message and getting doctors to share their experiences were vital ingredients in a campaign by NHS Digital which has succeeded in getting 150 acute hospital trusts to use a new online booking system for patient referrals.
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Brutally honest campaign tackles fears over smear tests
A mixture of traditional media relations and social media, using celebrity influencers, is being used to promote a new campaign to increase the number of women booking cervical cancer screening appointments.
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Health specialist Journalista hires first managing director
Comms agency Journalista has appointed Hannah Rose Thomson to the new role.
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Nick Hewer fronts new podcast to encourage exports
TV presenter Nick Hewer, former aide to Lord Sugar on The Apprentice, is hosting a podcast launched this week by the Department for International Trade (DIT) as part of the government's 'Exporting is GREAT' campaign.
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Survey highlights fears over cuts to government comms budgets
One in three heads of communications at councils across the country expects their budgets to be cut in the coming year, with a significant number predicting a "great decrease", according to the Local Government Association (LGA).
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