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How Domino's Pizza UK runs its reputation 'from the inside-out'
Inside In-house: Domino's Pizza's UK and Ireland comms team talk to PRWeek about handling the media, Government and freebie-seeking celebrities for the franchise chain.
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Cancer Research UK 'Right Now' campaign returns to highlight research impact
Cancer Research UK's 'Right Now' brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer today.
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Five Christmas campaigns we liked in 2017: your winner revealed
PRWeek UK picked its top festive PR and comms campaigns from 2017, and nearly 800 people voted for their favourite. Find out the winner below...
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Great Ormond Street Hospital launches VR Christmas fundraiser with Martin Freeman
Great Ormond Street Hospital has launched a virtual reality (VR) Christmas campaign that explores life on the ward for children, narrated by The Hobbit actor Martin Freeman.
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Watch: Boyband Blue rebrands as Green in npower mockumentary
Noughties boyband Blue has renamed itself Green in a mockumentary designed to help raise awareness of energy provider npower's 'Go Green' tariff.
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Stereotypically 'male' tone of voice in thought leadership 'discourages collaboration'
Businesses are "unwittingly impeding" the success of their thought-leadership content by writing in an assertive and stereotypically "male" tone of voice, new research suggests.
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Five Christmas campaigns we liked in 2017: vote for your favourite
Check out PRWeek UK's favourite Christmas campaigns from 2017, and vote in the poll below for your favourite.
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Watch: Air New Zealand pokes fun at Kiwi accent in cheeky Christmas campaign
Air New Zealand has launched a tongue-in-cheek Christmas campaign film, poking fun at the Kiwi accent.
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Lower budgets, higher impact? Our Christmas panel on the charity campaigns cutting through the crowd
Greenpeace, Shooting Star Chase and Marie Curie feature in PRWeek's analysis of the best charity and cause marketing Christmas campaigns so far this year.
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'We apologise for any offence caused': Pizza Hut is latest brand 'apologising' for promotion after Sun deal
Pizza Hut Delivery has apologised on social media following a backlash online to a promotional deal it ran in yesterday's print edition of The Sun.
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Iceland enlists vlogger family for tongue-in-cheek Christmas campaign with a twist
Iceland has launched its 2017 Christmas campaign - a series of short clips using real footage of people unwrapping Christmas presents, with a cheeky twist.
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Watch: Co-op covers Blur's 'Tender' in bid for Christmas number one
The Co-op has launched its first ever Christmas campaign, which includes a 60-second film for charity set to a cover of Britpop band Blur's 1999 hit 'Tender'.
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Watch: Durex challenges negative safe sex perceptions with #CondomHero campaign
Durex has launched the follow-up to its #CondomEmoji campaign, urging 18-24-year-olds to challenge negative perceptions about safe sex and share photos of themselves carrying a condom.
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Asda corporate affairs VP Charlotte Cool departs business after summer shake-up
Asda's vice president of corporate affairs Charlotte Cool has departed the business, following a major restructure at the supermarket.
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Stephen Fry pens blog and provides new intro as Alzheimer's Research UK reboots Santa Forgot Christmas film
Alzheimer's Research UK has re-launched its emotional Christmas campaign film Santa Forgot and included a new introduction and blog penned by Stephen Fry.
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Tech specialist Ranieri buys German agency Wildcard as growth plan continues
Specialist tech agency Ranieri has acquired 22-person German PR and digital services firm Wildcard for an undisclosed fee.
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PR industry reacts with humour and panic as Gorkana database goes down
UK PR professionals this morning saw their plans to sell-in stories in disarray after the Gorkana database went offline for unexpected maintenance.
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Did you enjoy Taylor Herring's three-minute washing machine ad? Well now there's a feature-length version
Samsung and its PR agency Taylor Herring will again provide fans of washing machine cycles with the content they love, when 'Washing Machine - The Movie' premieres next week.
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Watch: Barnardo's #BelieveInMe campaign aims to show how children need to be loved
Barnardo's has launched the second part of its #BelieveInMe campaign, which includes a short film designed to show how children need to be loved and supported, regardless of circumstances.
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Watch: PayPal campaign aims to eliminate fear of giving inferior Christmas gifts
PayPal's Christmas campaign has at its heart a tongue-in-cheek film that depicts the fear family members typically feel if they've bought inferior presents.
Recent Articles by Robert Smith