Omar Akhtar

Senior editor, The Hub

lobakhtar

omar.akhtar@haymarketmedia.com

Recent Articles by Omar Akhtar

What the experts are saying about content marketing in 2015
January 05, 2015
Six big content marketing predictions for 2015, courtesy of Curata.
Meet the marketer: Atri Chatterjee, Act-On Software
January 05, 2015
CMO Atri Chatterjee is a veteran tech marketer, having previously served as SVP of marketing at McAfee and the first VP of marketing at Responsys.
The Hub reflects: The year in Snapchat, Pinterest, and more
December 29, 2014
A month-by-month look at the social media horse race.
Facebook adds creative, targeting options for app install ads
December 04, 2014
The new features for app advertisers roll out this week.
Meet the Marketer: Michael Lazerow, Salesforce Marketing Cloud
December 02, 2014
Michael Lazerow, chief strategy officer, Salesforce Marketing Cloud, channels the disruptive spirit of his startup days.
Adobe updates mobile cloud apps
November 18, 2014
Adobe has introduced a targeted way to reach shoppers in store through their cellphones.
Facebook officially kills organic reach for brands
November 17, 2014
The end of Facebook's organic reach will have a big impact on how brands use social networks, writes Omar Akhtar.
Weber releases content management and publishing platform
October 27, 2014
Weber Shandwick is releasing Mediaco Publish, a custom content management platform.
Fortune's Lashinsky: Branded content is 'propaganda'
October 09, 2014
Speaking at LinkedIn's CommsConnect event, Adam Lashinsky of Fortune dismissed branded content as "propaganda."
When Jeff met Shannon: How LinkedIn's CEO hired his top PR exec
October 09, 2014
Shannon Stubo said she initially turned down the top PR job at LinkedIn.
4 counterintuitive tips for PR pros using LinkedIn
October 08, 2014
LinkedIn executive editor Dan Roth has four essential tips for success on the platform.
The ultimate guide to marketing your brand on every social media channel
April 22, 2014
PRWeek sister brand The Hub provides an in-depth guide for marketers on how to use all the features available to them on every major social media channel, including case studies of brands that have successfully used each platform.
Coca-Cola, P&G take home Hubbies awards
April 01, 2014
PRWeek sister brand The Hub hosted its first ever digital marketing awards, The Hubbies, on March 31 in San Francisco. Coca-Cola, Procter & Gamble, Human Rights Campaign, Weber Shandwick, and Huge were among the night's big winners.
Who is winning the Marketing Cloud wars?
March 26, 2014
PRWeek sister brand The Hub takes an in-depth look at five tech giants and their race towards the first truly integrated digital marketing hub.
Newsmaker: Paul Bergevin, Intel
January 01, 2014
Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.
The PR Week - September 20, 2013
September 20, 2013
Steve Barrett, Frank Washkuch, and Omar Akhtar talk about the PRWeek Conference, The Hub, Chipotle's latest campaign, Facebook's apology, and iOS 7.
How Coca-Cola killed its corporate site for a digital magazine
September 17, 2013
NEW YORK: With nearly 11.1 million monthly visitors, Coca-Cola's Journey website functions more like an online magazine, which now draws a bigger Web audience than the Chicago Sun-Times.