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What the experts are saying about content marketing in 2015
Six big content marketing predictions for 2015, courtesy of Curata.
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Meet the marketer: Atri Chatterjee, Act-On Software
CMO Atri Chatterjee is a veteran tech marketer, having previously served as SVP of marketing at McAfee and the first VP of marketing at Responsys.
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The Hub reflects: The year in Snapchat, Pinterest, and more
A month-by-month look at the social media horse race.
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Facebook adds creative, targeting options for app install ads
The new features for app advertisers roll out this week.
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Meet the Marketer: Michael Lazerow, Salesforce Marketing Cloud
Michael Lazerow, chief strategy officer, Salesforce Marketing Cloud, channels the disruptive spirit of his startup days.
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Adobe updates mobile cloud apps
Adobe has introduced a targeted way to reach shoppers in store through their cellphones.
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Facebook officially kills organic reach for brands
The end of Facebook's organic reach will have a big impact on how brands use social networks, writes Omar Akhtar.
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Weber releases content management and publishing platform
Weber Shandwick is releasing Mediaco Publish, a custom content management platform.
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Fortune's Lashinsky: Branded content is 'propaganda'
Speaking at LinkedIn's CommsConnect event, Adam Lashinsky of Fortune dismissed branded content as "propaganda."
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When Jeff met Shannon: How LinkedIn's CEO hired his top PR exec
Shannon Stubo said she initially turned down the top PR job at LinkedIn.
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4 counterintuitive tips for PR pros using LinkedIn
LinkedIn executive editor Dan Roth has four essential tips for success on the platform.
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The ultimate guide to marketing your brand on every social media channel
PRWeek sister brand The Hub provides an in-depth guide for marketers on how to use all the features available to them on every major social media channel, including case studies of brands that have successfully used each platform.
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Coca-Cola, P&G take home Hubbies awards
PRWeek sister brand The Hub hosted its first ever digital marketing awards, The Hubbies, on March 31 in San Francisco. Coca-Cola, Procter & Gamble, Human Rights Campaign, Weber Shandwick, and Huge were among the night's big winners.
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Who is winning the Marketing Cloud wars?
PRWeek sister brand The Hub takes an in-depth look at five tech giants and their race towards the first truly integrated digital marketing hub.
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Newsmaker: Paul Bergevin, Intel
Just like one of its microchip processors, Intel's VP of sales and marketing and GM of global comms powers the messaging behind the tech giant's move into its next phase.
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The PR Week - September 20, 2013
Steve Barrett, Frank Washkuch, and Omar Akhtar talk about the PRWeek Conference, The Hub, Chipotle's latest campaign, Facebook's apology, and iOS 7.
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How Coca-Cola killed its corporate site for a digital magazine
NEW YORK: With nearly 11.1 million monthly visitors, Coca-Cola's Journey website functions more like an online magazine, which now draws a bigger Web audience than the Chicago Sun-Times.
Recent Articles by Omar Akhtar