Lindsay Stein
Senior reporter - consumer/marketing, PRWeek US-
Study: Nearly 40% of women reacted negatively to Gillette spot
The research, conducted by MavenMagnet, digs into online responses to the controversial ad.
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CES: What marketing leaders took away
The highlights and most overhyped elements of this year's conference.
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P&G unveils product innovations at first CES showing
The CPG giant featured connected items from SK-II, Olay, Gillette, Oral-B, and more.
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American Greetings pushes the power of good relationships
A long, healthy life is about more than good physical health, the brand says.
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Twitter: 'We liked our tweets, so we made them bigger'
How big can you go with 280 characters?
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Procter & Gamble's Marc Pritchard shares personal journey about bias, labels
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
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Diversity advocate, HP marketing lead Lucio heads to Facebook
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
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Why brands are turning to Twitter to launch new things
The likes of Heinz, Sonos and Samsung have launched products and campaigns on the platform.
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Ford's global creative review spells trouble for longtime partner WPP
The automaker is one of WPP's largest accounts.
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Associated Bank's Touchdown Central scores big with Green Bay Packers fans
The campaign highlights a long-term partnership with the Green Bay Packers to connect with fans in new, authentic ways
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Physical stores still thrive amid digital shopping season
Many consumers will shop online, according to a new report, but the majority still plan on shopping at discount and department stores
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With brand partnerships, Discovery Education creates digital learning environments
Discovery Education's Lori McFarling speaks to Lindsay Stein about the organization's plans to transform classrooms with interactive content
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Crocs appoints FleishmanHillard as first global AOR
FleishmanHillard will work to align Crocs' brand messaging around the world.
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Actions speak louder than words in new Sheraton Hotels campaign
"We wanted to come back to a foundational truth in the service industry that it's what you do, not what you say that matters," says the hotel company's global brand leader.
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Uber lets users hail a kitten on National Cat Day
The ride-hailing service has expanded the image-softening initiative to more cities in its third year.
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Aloha names L'Occitane's Rachael Szporn as PR, events leader
Reporting to Aloha head of marketing Lee Hurley, Szporn's main responsibilities include expanding and overseeing the brand's communications strategy.
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MDC Strategic Marketing unit reports 10.8% revenue jump in Q3
The holding company's Q3 results come three months after founder and former CEO Miles Nadal resigned amid an SEC probe.
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National Chocolate, I Love You days go head-to-head on Twitter
Tweeting from the heart or the stomach? National Chocolate Day, National I Love You Day are dueling for the top trending topic on Twitter, with brands embracing both.
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M Booth CFO Joseph Hamrahi takes on dual role as COO
He has worked at the Next Fifteen agency for more than a decade.
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Coyne PR lends Emerald Expositions a hand with NY Now convention
The account will run through February, though the tradeshow company hopes to extend it through its summer event.