Lindsay Stein
Senior reporter - consumer/marketing, PRWeek US-
Tic Tac taps into Instagram Story for 50th anniversary
The mint brand celebrated its demi-century anniversary the same weekend as Apollo 11.
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Twitter launches ArtHouse to help brands make better content
"Our mission is simple: to help brands design Twitter-first content that moves people," said Stacy Minero, Twitter's global head of content creation.
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Say goodbye to the old UNICEF and hello to 'badass do-gooders'
Warriors. Renegades. Fearless rebels. The human rights organisation is ready to show off its true colours.
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WPP's Mark Read on leading from the front and five fun facts
The holding company CEO discusses his plan to create a stronger WPP brand.
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Pantone taps Huge for global 'earned-first' campaigns
The wins comes a week after the Interpublic Group shop appointed Fullscreen Media's Pete Stein as global CEO.
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Alma turns Parkland victim into 3D activist to fight gun violence
"The 3D image of my son Joaquin is the most powerful statement that this movement has ever had," says Manuel Oliver, cofounder of Change the Ref.
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Heineken USA CMO: 'Occasionality' is the future
Jonnie Cahill talks the company's alcohol-free beer and more.
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Ad Council debuts 'Love Has No Labels' Facebook documentary
The two-part series follows the campaign's first short film in November.
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Here's why Jimmy John's won't use Grubhub or Seamless
The brand has launched a new campaign with WIP to explain its decision to consumers.
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MillerCoors responds to Bud Light in full-page 'New York Times' ad
The beer brand wants Americans to know the facts about its use of corn syrup.
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Director behind #LikeAGirl launches diversity-focused production company
Award-winning filmmaker Lauren Greenfield aims to boost female and diverse voices.
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Study: Nearly 40% of women reacted negatively to Gillette spot
The research, conducted by MavenMagnet, digs into online responses to the controversial ad.
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CES: What marketing leaders took away
The highlights and most overhyped elements of this year's conference.
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P&G unveils product innovations at first CES showing
The CPG giant featured connected items from SK-II, Olay, Gillette, Oral-B, and more.
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American Greetings pushes the power of good relationships
A long, healthy life is about more than good physical health, the brand says.
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Twitter: 'We liked our tweets, so we made them bigger'
How big can you go with 280 characters?
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Procter & Gamble's Marc Pritchard shares personal journey about bias, labels
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
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Diversity advocate, HP marketing lead Lucio heads to Facebook
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
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Why brands are turning to Twitter to launch new things
The likes of Heinz, Sonos and Samsung have launched products and campaigns on the platform.
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Ford's global creative review spells trouble for longtime partner WPP
The automaker is one of WPP's largest accounts.