Gideon Fidelzeid

Managing editor, PRWeek US

lGFidelzeid

gideon.fidelzeid@prweek.com

Recent Articles by Gideon Fidelzeid

Grubhub CEO Matt Maloney to keynote as PRWeek conference comes to Chicago
July 09, 2018
Leaders from Conagra, Coca-Cola, and McDonald's also slated for annual event.
The strongest statement for diversity and inclusion: the 2018 ColorComm Conference
June 25, 2018
Proof of the power of diversity and inclusion was evident everywhere during the fifth annual event
2018 Diversity Distinction in PR Awards now open for nominations
May 10, 2018
The eighth annual awards program, presented by the PR Council in partnership with PRWeek, is now accepting entries.
Undeniable arguments for diversity and inclusion
April 30, 2018
PR must embrace diversity and inclusion. Winners of last year's Diversity Distinction in PR Awards, presented by the PR Council and PRWeek, leave no room for debate as to why.
Video: Champions demand results - The Diversity Distinction in PR Awards
April 02, 2018
Previous Diversity Champions, as recognized by the PR Council and PRWeek, reflect on the industry's progress - and shortcomings - on the diversity and inclusion front.
Diversity Distinction in PR Awards honorees revealed
September 15, 2017
Fourteen organizations and individuals recognized in the annual awards program, presented by the PR Council in partnership with PRWeek.
Analytics in action: Measurement with meaning
August 08, 2017
The battle to prove PR's value to the C-suite continues. Such efforts can be empowered by new ideas, such as those shared by the four industry leaders who presented at this recent BurrellesLuce-hosted event in New York City.
Brands in motion: Sources of stability
July 31, 2017
Leaders who joined Gideon Fidelzeid in Seattle for this WE Communications-hosted event said brand communicators must work with all stakeholders to convey the right message, particularly in turbulent times.
Facebook CMO, Girl With No Job join PRWeek's 2017 Conference lineup
July 24, 2017
IBM CMO Michelle Peluso, Boxed CEO Chieh Huang, as well as leaders from Warby Parker, Aflac, and BuzzFeed slated for October 12 event.
PRWeek at Cannes: Brands in motion must channel their inner Muhammad Ali
June 22, 2017
At this WE Communications-sponsored panel at Cannes, leaders from Airbnb, KFC, and Samsung discussed how purpose, data, and a new kind of creativity help brands define themselves and stay ahead in a constantly moving world
Michelle Peluso, IBM's first CMO, to keynote PRWeek's 2017 conference
May 30, 2017
Boxed CEO Chieh Huang, as well as leaders from Aflac and Warby Parker, also slated for October event.
2017 Diversity Distinction in PR Awards now open for nominations
May 10, 2017
The seventh annual awards program, presented by the PR Council in partnership with PRWeek, is now accepting entries, including for two categories being introduced this year.
Listen to Dallas' mayor and go "big" on community partnerships
March 30, 2017
Leaders who recently convened in Dallas for an LDWWgroup-hosted live panel proved that creative thinking helps companies identify programs that boost their communities and their business.
New categories energize 2017 Diversity Distinction in PR Awards
March 02, 2017
The PR Council-led program, produced in partnership with PRWeek, returns for a seventh year
Inviting the world inside: The Brand Connection Roundtable [Extended]
November 28, 2016
Inside-out brand building creates those coveted lasting relationships with stakeholders. As emphasized by the industry leaders who joined Gideon Fidelzeid in New York for this PadillaCRT-hosted panel, your values and employees - and the stories they bring to life - can be your greatest asset.
Inviting the world inside: The Brand Connection Roundtable
November 28, 2016
Inside-out brand building creates those coveted lasting relationships with stakeholders. As emphasized by the industry leaders who joined Gideon Fidelzeid in New York for this PadillaCRT-hosted panel, your values and employees - and the stories they bring to life - can be your greatest asset.
What's in store for shoppers: The Retail Roundtable
November 01, 2016
In-store experiences. Customer connections that bolster brands. Becoming a part of customer conversations. Retail communicators gathered in Minneapolis at this Carmichael Lynch Relate-hosted roundtable to discuss how to get the biggest bang out of their marketing buck.
What's in store for shoppers: The Retail Roundtable [Extended]
November 01, 2016
The relationship between online and bricks-and-mortar has grown increasingly symbiotic. Retails sector leaders gathered in Minneapolis at this Carmichael Lynch Relate-hosted roundtable to discuss the importance of in-store experiences, counsel on social media and content creation, and predict the industry's next big game-changer.
Pinpointing the value of a good reputation
September 30, 2016
Prior to the BurrellesLuce-hosted panel, Catherine Blades, SVP of corporate communications at Aflac, delivered a keynote in which she detailed how the iconic insurance company's comms team has cemented its value to the C-suite by using data and analytics to tangibly prove reputation's bottom-line impact.
Necessary changes in behavior: The Measurement Panel
September 30, 2016
Strong metrics should empower PR to impact consumer activity and business' bottom line. As underscored by the industry leaders who joined Gideon Fidelzeid in New York City for this BurrellesLuce-hosted panel, it all starts with communicators rethinking how and - perhaps more importantly - why they measure.