Gideon Fidelzeid

Managing editor, PRWeek US

lGFidelzeid

gideon.fidelzeid@prweek.com

Recent Articles by Gideon Fidelzeid

Hungry for the right message
November 19, 2019
Consumers care about sustainability - and will support brands that do. The unique challenges and opportunities in telling that story were discussed by the food and beverage sector leaders who convened for this Allison+Partners-hosted roundtable.
Tackling an age-old problem in communications
October 18, 2019
Industry leaders counsel on how to recognize, root out and reap the rewards of eliminating ageism in the workplace
Greater meaning: The 2019 Diversity Distinction in PR Awards
September 20, 2019
Agencies and brands are not only boosting their diversity efforts, but also broadening them to be more inclusive and innovative. The proof is in the entries to the ninth annual PRWeek/PR Council Diversity Distinction in PR Awards.
Ten memories from Miami: The ColorComm Conference 2019
August 02, 2019
Gideon Fidelzeid shares highlights from the sixth-annual event, which took the diversity and inclusion conversation to another level.
Ann Curry highlights final day of 2019 ColorComm Conference
July 29, 2019
The conclusion of the sixth-annual event also featured counsel on tech and talent from 2019 PRWeek Power List honorees.
ColorComm Conference: Purpose and progress dominate conversation
July 26, 2019
Day two of the sixth annual conference featured entrepreneurs, best-selling authors and "a few good men."
Circle Awards winners highlight opening day of 2019 ColorComm Conference
July 25, 2019
An octet of industry leaders were honored for changing the face of communications.
At last, a true understanding of consumer motivation
June 03, 2019
Imagine you had the power to precisely measure your audience's reaction to content and to predict consumer activity spurred by that content. This eBook, brought to you by Group SJR, can help those aspirations become reality.
The wisdom of youth: 40 Under 40 alums opine on PR's present and future
November 29, 2018
A dozen years, 480 honorees. A recent MWWPR-sponsored survey of those who have made the elite list offers insights into where PR is now - and where it must go.
Trio of White House press secretaries join PRDecoded lineup
September 28, 2018
United Airlines' John Earnest, McDonald's Robert Gibbs, and Edelman's Joe Lockhart to take center stage at PRWeek's annual conference in the Windy City.
Welcome signs: The 2018 Diversity Distinction in PR Awards
September 28, 2018
In its eighth year, the Diversity Distinction in PR Awards, presented by PRWeek in partnership with the PR Council, provides the strongest example yet that progress is being made across the industry
The inside story on your best brand content
August 14, 2018
Many lessons can be learned from the playbook of Coca-Cola Journey - a brand content pioneer
Jacqueline Parkes, CMO, EVP of digital studios at MTV, VH1, and Logo, joins PRDecoded lineup
August 07, 2018
Lofty rankings on PRWeek's "Top 40 Marketing Innovators to Watch" and Forbes' "Most Influential CMOs on Social Media" lists among numerous accolades
Grubhub CEO Matt Maloney to keynote as PRWeek conference comes to Chicago
July 09, 2018
Leaders from Conagra, Coca-Cola, and McDonald's also slated for annual event.
The strongest statement for diversity and inclusion: the 2018 ColorComm Conference
June 25, 2018
Proof of the power of diversity and inclusion was evident everywhere during the fifth annual event
2018 Diversity Distinction in PR Awards now open for nominations
May 10, 2018
The eighth annual awards program, presented by the PR Council in partnership with PRWeek, is now accepting entries.
Undeniable arguments for diversity and inclusion
April 30, 2018
PR must embrace diversity and inclusion. Winners of last year's Diversity Distinction in PR Awards, presented by the PR Council and PRWeek, leave no room for debate as to why.
Video: Champions demand results - The Diversity Distinction in PR Awards
April 02, 2018
Previous Diversity Champions, as recognized by the PR Council and PRWeek, reflect on the industry's progress - and shortcomings - on the diversity and inclusion front.
Diversity Distinction in PR Awards honorees revealed
September 15, 2017
Fourteen organizations and individuals recognized in the annual awards program, presented by the PR Council in partnership with PRWeek.
Analytics in action: Measurement with meaning
August 08, 2017
The battle to prove PR's value to the C-suite continues. Such efforts can be empowered by new ideas, such as those shared by the four industry leaders who presented at this recent BurrellesLuce-hosted event in New York City.